Book cover for Review of Marketing Research
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Review of Marketing Research
Review of Marketing Research
Edited by
Naresh K. Malhotra
Naresh K. Malhotra
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Author and Other Information
Emerald Group Publishing Limited
Volume
2
DOI:
https://doi.org/10.1108/S1548-6435(2006)2
ISBN electronic:
978-0-85724-724-7
ISBN print:
978-0-76561-305-9
Series ISSN:
1548-6435
Publication date:
2005
Book Chapter

The Metrics Imperative

By
Donald R. Lehmann
Donald R. Lehmann
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Author and Other Information
Donald R. Lehmann
© Emerald Group Publishing Limited
2006
Doi:
https://doi.org/10.1108/S1548-6435(2005)0000002010
  • Published:
    2005

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First page of The Metrics Imperative
© Emerald Group Publishing Limited
2006
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