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Book cover for Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

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Advances in International Marketing

Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

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Author and Other Information

Emerald Group Publishing Limited

Volume

23

DOI:

https://doi.org/10.1108/S1474-7979(2012)23

ISBN electronic:

978-1-78190-017-8

ISBN print:

978-1-78190-016-1

Series ISSN:

1474-7979

Publication date:

2012

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