Book cover for Research in Consumer Behavior
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Research in Consumer Behavior
Research in Consumer Behavior
Edited by
Russell W. Belk
Russell W. Belk
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Kent Grayson
Kent Grayson
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Albert M. Muñiz
Albert M. Muñiz
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Hope Jensen Schau
Hope Jensen Schau
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Author and Other Information
Emerald Group Publishing Limited
Volume
13
DOI:
https://doi.org/10.1108/S0885-2111(2011)13
ISBN electronic:
978-1-78052-117-6
ISBN print:
978-1-78052-116-9
Series ISSN:
0885-2111
Publication date:
2011
Book Chapter

Introduction

By
Russell W. Belk
Russell W. Belk
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Author and Other Information
Russell W. Belk
© Emerald Group Publishing Limited
2011
Doi:
https://doi.org/10.1108/S0885-2111(2011)0000013003
  • Published:
    2011
© Emerald Group Publishing Limited
2011

This volume contains the best papers from the sixth Consumer Culture Theory (CCT) Conference. The Conference cochairs have acted as coeditors for this thirteenth volume of Research in Consumer Behavior and provide the following introduction.

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