Introduction – Consumer Culture Fairy Tales

This volume presents a selection of competitive papers submitted to the 13th Consumer Culture Theory (CCT) Conference held in Odense, Denmark, June 28 to July 1. This year’s conference witnessed a very strong set of submissions. Despite being persistently interrupted by quothful ravens, we managed to select a dozen papers to feature in this volume. Given the conference’s thematic emphasis on storytelling we aimed to select chapters that would tell stories that open our eyes and minds to new ideas, theories, and contexts.

The papers selected for this volume are presented along three narrative lines that were prevalent during the conference, and which to some extent also reflect the tradition of CCT inspired research in Odense. The first thematic part, Objects and Their Doings, reflects a research theme in CCT and elsewhere, that has developed over the last decade or so, namely, research on materiality and object agency informed by the traditions such as Actor-network theory, assemblage theory, and post-humanist perspectives.