Half Title Page
Consumer Culture Theory
Series Page
Research in Consumer Behavior
Series Editor: Russell W. Belk
Recent Volumes:
| Volumes 1–14: | Research in Consumer Behavior |
| Volume 15: | Consumer Culture Theory |
| Volume 16: | Consumer Culture Theory |
| Volume 17: | Consumer Culture Theory |
| Volume 18: | Consumer Culture Theory |
| Volume 19: | Consumer Culture Theory |
Title Page
Research in Consumer Behavior Volume 20
Consumer Culture Theory
Edited By
Domen Bajde
University of Southern Denmark, Denmark
Dannie Kjeldgaard
University of Southern Denmark, Denmark
Russell W. Belk
York University, Canada
United Kingdom – North America – Japan India – Malaysia – China
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Emerald Publishing Limited
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First edition 2019
Copyright © 2019 Emerald Publishing Limited
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British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library
ISBN: 978-1-78754-286-0 (Print)
ISBN: 978-1-78754-285-3 (Online)
ISBN: 978-1-78754-287-7 (Epub)
ISSN: 0885-2111 (Series)
Contents
| List of Contributors | vii |
| List of Figures | ix |
| List of Tables | xi |
| Introduction Consumer Culture Fairy Tales Domen Bajde, Dannie Kjeldgaard and Russell W. Belk | 1 |
| Part I Objects and Their Doings | |
| Chapter 1 Love and Locks: Consumers Making Pilgrimages and Performing Love Rituals Stéphane Borraz | 7 |
| Chapter 2 The Life and Death of Anthony Barbie: A Consumer Culture Tale of Lovers, Butlers, and Crashers Luciana Walther | 23 |
| Chapter 3 “When Your Dog Matches Your Decor”: Object Agency of Living and Non-living Entities in Home Assemblage Henna Syrjälä and Anu Norrgrann | 39 |
| Chapter 4 “I’m Only a Guardian of these Objects”: Vintage Traders, Curatorial Consumption and the Meaning(s) of Objects Omar Khaled Abdelrahman, Emma Banister and Daniel Hampson | 55 |
| Part II Glocalization | |
| Chapter 5 Story of Cool: Journey from the West to Emerging Arab Countries Hela Zouaoui and Fatma Smaoui | 73 |
| Chapter 6 Ethnic Identification: Capital and Distinction among Second-generation British Indians Anuja Pradhan, Hayley Cocker and Margaret K. Hogg | 85 |
| Chapter 7 Cognitive Polyphasia, Cultural Legitimacy and Behavior Change: The Case of the Illicit Alcohol Market in Kenya Virginia N. Mwangi, Hayley L. Cocker and Maria G. Piacentini | 103 |
| Part III Constituting Markets | |
| Chapter 8 Magic Towns: Creating the Consumer Fetish in Market Research Test Sites Stefan Schwarzkopf | 121 |
| Chapter 9 Humanizing Market Relationships:The DIY Extended Family Lydia Ottlewski, Johanna F. Gollnhofer and John W. Schouten | 137 |
| Chapter 10 Patriotism as Creative (Counter-)Conduct of Russian Fashion Designers Olga Gurova | 151 |
| Chapter 11 Culinary Communication Practices: The Role of Retail Spaces in Producing Field-specific Cultural Capital Cristina Galalae, Julie Emontspool and Omid Omidvar | 169 |
| Part IV Quoth the Raven | |
| Chapter 12 Duck, it’s a Raven! Writing Stirring Stories with Andersen’s Sinister Shadow Stephen Brown | 185 |
| Index | 197 |
List of Contributors
| Omar Khaled Abdelrahman | University of Manchester, UK |
| Domen Bajde | University of Southern Denmark, Denmark |
| Emma Banister | University of Manchester, UK |
| Russell W. Belk | Schulich School of Business, York University, UK |
| Stéphane Borraz | EDC Paris Business School, France |
| Stephen Brown | Ulster University, Northern Ireland |
| Hayley L. Cocker | Lancaster University, UK |
| Julie Emontspool | University of Southern Denmark, Denmark |
| Cristina Galalae | Coventry University, UK |
| Johanna F. Gollnhofer | University of Southern Denmark, Denmark |
| Olga Gurova | Aalborg University, Denmark |
| Daniel Hampson | University of Manchester, UK |
| Margaret K. Hogg | Lancaster University, UK |
| Dannie Kjeldgaard | University of Southern Denmark, Denmark |
| Virginia N. Mwangi | Lancaster University, UK |
| Anu Norrgrann | Hanken School of Economics, Finland |
| Omid Omidvar | Aston University, UK |
| Lydia Ottlewski | University of St. Gallen, Switzerland |
| Maria G. Piacentini | Lancaster University, UK |
| Anuja Pradhan | Lancaster University, UK |
| John W. Schouten | Memorial University of Newfoundland, Canada |
| Stefan Schwarzkopf | Copenhagen Business School, Denmark |
| Fatma Smaoui | University of Tunis, Tunisia |
| Henna Syrjälä | University of Vaasa, Finland |
| Luciana Walther | Federal University of Sao Joao Del Rei, Brazil |
| Hela Zouaoui | University of Tunis, Tunisia |
List of Figures
| Chapter 3 | Fig. 1. | The Agency of Non-human and Human, Living and Non-living Entities. | 43 |
| Fig. 2. | Distributed and Shared Agency in Relations Between Human, Animal, and Material Object. | 46 | |
| Chapter 4 | Fig. 1. | One of Jamie’s Scientific Instruments: A Portable Potentiometer with Instructions for its “Use and Care.” | 67 |
| Chapter 5 | Fig. 1. | Five Shades of Cool: Spectrum of Meanings of Coolness. | 78 |
| Fig. 2. | Semiotic Square of Cool. | 80 | |
| Chapter 7 | Fig. 1. | Process Theorization of Changing Perceptions. | 112 |
List of Tables
| Chapter 1 | Table 1. | Face-to-Face Interviews. | 11 |
| Table 2. | The Three Sequences of the Love Lock Ritual. | 14 | |
| Chapter 3 | Table 1. | Data Sets of the Research. | 44 |
| Chapter 5 | Table 1. | Meanings of Cool and its Opposites. | 80 |
| Chapter 6 | Table 1. | Informants’ Demographic Profiles. | 91 |
| Chapter 7 | Table 1. | Summary of Data Sources. | 109 |
| Chapter 11 | Table 1. | Market Practices and Forms of Culinary Capital Exchanged at Food Festivals. | 175 |
