The Significance of Business Relationships
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Published:2017
Håkan Håkansson, Ivan Snehota, 2017. "The Significance of Business Relationships", No Business is an Island: Making Sense of the Interactive Business World, Håkan Håkansson, Ivan Snehota
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We live in a truly amazing economic world, in which millions of products and services are developed, produced and used by a variety of different economic subjects. Take, for example, the food we consume. Behind the food we buy in our local stores is a global pattern of specialised farmers, producers, distributors, wholesalers and retailers whose deliveries, if they were fairly distributed over the world, would amount to about two kilos per person per day. Behind our houses and flats and our everyday transport by cars, buses, trains and aeroplanes, our phone calls and social media updates are similar global patterns. Behind almost any product and service or company are hundreds of highly specialised suppliers, sub-suppliers and sub-sub-suppliers spread all over the world.
