Book cover for Reviving Traditions in Research on International Market Entry
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Advances in International Marketing
Reviving Traditions in Research on International Market Entry
Edited by
Tiger Li
Tiger Li
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Author and Other Information
Emerald Group Publishing Limited
Volume
14
DOI:
https://doi.org/10.1016/S1474-7979(2003)14
ISBN electronic:
978-1-84950-228-3
ISBN print:
978-0-76231-044-9
Series ISSN:
1474-7979
Publication date:
2003
Book Chapter

PREFACE

By
S.Tamer Cavusgil
S.Tamer Cavusgil
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Author and Other Information
S.Tamer Cavusgil
© Emerald Group Publishing Limited
2003
Doi:
https://doi.org/10.1016/S1474-7979(03)14011-2
  • Published:
    2003
© Emerald Group Publishing Limited
2003

This special volume of Advances in International Marketing is devoted to international market entry issues. This is an important managerial decision in the internationally active company, and the papers featured here reveal new research findings. It is guest edited by Professor Tiger Li of Florida International University.

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