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Book Chapter

International marketing and experiential learning: A good fit for business education?

Series: Advances in International Marketing
Published: 08 October 2013
10.1108/S1474-7979(2013)0000024014
EISBN: 978-1-78190-897-6
ISBN: 978-1-78190-896-9
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Book Chapter

By the Red Cedar River: The development of my academic life in the field of international marketing and innovation

Series: Advances in International Marketing
Published: 27 December 2008
10.1108/S1474-7979(2009)0000019005
EISBN: 978-1-84855-441-2
ISBN: 978-1-84855-440-5
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Book cover for Reviving Traditions in Research on International Market Entry

Reviving Traditions in Research on International Market Entry

Series: Advances in International Marketing
Published: 03 September 2003
10.1016/S1474-7979(2003)14
EISBN: 978-1-84950-228-3
ISBN: 978-0-76231-044-9
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Book Chapter

Table of Contents

Series: Advances in International Marketing
Published: 03 September 2003
10.1016/S1474-7979(03)14009-4
EISBN: 978-1-84950-228-3
ISBN: 978-0-76231-044-9
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Book Chapter

LIST OF CONTRIBUTORS

Series: Advances in International Marketing
Published: 03 September 2003
10.1016/S1474-7979(03)14010-0
EISBN: 978-1-84950-228-3
ISBN: 978-0-76231-044-9
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Book Chapter

PREFACE

Series: Advances in International Marketing
Published: 03 September 2003
10.1016/S1474-7979(03)14011-2
EISBN: 978-1-84950-228-3
ISBN: 978-0-76231-044-9
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Book Chapter

REVIVING TRADITIONS IN RESEARCH ON INTERNATIONAL MARKET ENTRY

Series: Advances in International Marketing
Published: 03 September 2003
10.1016/S1474-7979(03)14001-X
EISBN: 978-1-84950-228-3
ISBN: 978-0-76231-044-9
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Book Chapter

References

Series: Advances in International Marketing
Published: 03 September 2003
EISBN: 978-1-84950-228-3
ISBN: 978-0-76231-044-9
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Book Chapter

INTERNATIONAL COUNTERTRADE: A REVERSE MARKETING PERSPECTIVE

Series: Advances in International Marketing
Published: 03 September 2003
10.1016/S1474-7979(03)14002-1
EISBN: 978-1-84950-228-3
ISBN: 978-0-76231-044-9
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Book Chapter

References

Series: Advances in International Marketing
Published: 03 September 2003
EISBN: 978-1-84950-228-3
ISBN: 978-0-76231-044-9
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Book Chapter

MNC CONTROL OVER FOREIGN MARKET VENTURES: DO HOST GOVERNMENTS STILL PLAY A MAJOR ROLE?

Series: Advances in International Marketing
Published: 03 September 2003
10.1016/S1474-7979(03)14003-3
EISBN: 978-1-84950-228-3
ISBN: 978-0-76231-044-9
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Book Chapter

References

Series: Advances in International Marketing
Published: 03 September 2003
EISBN: 978-1-84950-228-3
ISBN: 978-0-76231-044-9
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Book Chapter

CHANNEL INTEGRATION DECISIONS IN NEW PRODUCT GLOBAL COMPETITION: A CONCEPTUAL FRAMEWORK AND EMPIRICAL EXAMINATION

Series: Advances in International Marketing
Published: 03 September 2003
10.1016/S1474-7979(03)14004-5
EISBN: 978-1-84950-228-3
ISBN: 978-0-76231-044-9
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Book Chapter

References

Series: Advances in International Marketing
Published: 03 September 2003
EISBN: 978-1-84950-228-3
ISBN: 978-0-76231-044-9
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Book Chapter

GRAY MARKETS: THREAT OR OPPORTUNITY? THE CASE OF HERMAN MILLER v. ASAL GmbH

Series: Advances in International Marketing
Published: 03 September 2003
10.1016/S1474-7979(03)14005-7
EISBN: 978-1-84950-228-3
ISBN: 978-0-76231-044-9
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Book Chapter

References

Series: Advances in International Marketing
Published: 03 September 2003
EISBN: 978-1-84950-228-3
ISBN: 978-0-76231-044-9
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Book Chapter

PATENT ISSUES IN CHINA: ENTRY DECISIONS IN A DYNAMIC LEGAL AND COMPETITIVE ENVIRONMENT

Series: Advances in International Marketing
Published: 03 September 2003
10.1016/S1474-7979(03)14006-9
EISBN: 978-1-84950-228-3
ISBN: 978-0-76231-044-9
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Book Chapter

References

Series: Advances in International Marketing
Published: 03 September 2003
EISBN: 978-1-84950-228-3
ISBN: 978-0-76231-044-9
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Book Chapter

BUILDING STRATEGIC PARTNERSHIP BETWEEN MULTINATIONAL CORPORATIONS AND THEIR CHINESE COUNTERPARTS – A PRELIMINARY SURVEY WITH FOCUS ON EQUITY JOINT VENTURES

Series: Advances in International Marketing
Published: 03 September 2003
10.1016/S1474-7979(03)14007-0
EISBN: 978-1-84950-228-3
ISBN: 978-0-76231-044-9
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Book Chapter

References

Series: Advances in International Marketing
Published: 03 September 2003
EISBN: 978-1-84950-228-3
ISBN: 978-0-76231-044-9
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