REVIVING TRADITIONS IN RESEARCH ON INTERNATIONAL MARKET ENTRY

Over the last decade, market entry activities have continued to play a critical role in global economic development. In the transitional economies in China, Russia, and the Eastern European countries, newly emerged private enterprises, both large and small, have operated beyond national borders to build their wealth and social identities. In the developed economies in North America, Europe and the Pacific Rim, more and more companies have relied on joint ventures and direct investment abroad to relieve pressure from mature domestic markets. In the developing economies in Asia, Latin America, and Africa, governments have continued to embrace direct and indirect exports as a means to emerge from deprivation and poverty and participate in market globalization.