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Volume 3, Issue 2
1 February 1986
International Marketing Review Cover Image for Volume 3, Issue 2
Review Article| February 01 1986

ARE COMPANIES READY FOR COUNTERTRADE? Available to Purchase

Constance Bates
Constance Bates
Department of International Business, Florida International University, N. Miami, Florida
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6763
Print ISSN: 0265-1335
© MCB UP Limited
1986
International Marketing Review (1986) 3 (2): 28–36.
https://doi.org/10.1108/eb008303

This paper presents the results of a study designed to gather empirical data about countertrade activity by US firms. The focus of the study was to determine the number of firms engaging in countertrade, their general characteristics, their motivations for countertrading, and their expected future level of involvement in countertrade.

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© MCB UP Limited
1986
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Suggested Reading

An Application of Bagozzi′s Exchange Model to Integrate of Countertrade Research
International Marketing Review (April,1992)
The Gains and Pitfalls of Countertrade
Industrial Management & Data Systems (March,1986)
Empirical Insights into British Countertrade with Eastern Bloc Countries
International Marketing Review (January,1990)
Strategic orientations towards countertrade opportunities in emerging markets
International Marketing Review (August,1996)
COUNTERTRADE: THE ASIA‐PACIFIC DIMENSION
International Marketing Review (February,1986)

Related Chapters

INTERNATIONAL COUNTERTRADE: A REVERSE MARKETING PERSPECTIVE
Reviving Traditions in Research on International Market Entry
References
Reviving Traditions in Research on International Market Entry
REVIVING TRADITIONS IN RESEARCH ON INTERNATIONAL MARKET ENTRY
Reviving Traditions in Research on International Market Entry

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