Earlycite

Research Article July 30 2026
Consumer response to direct, indirect and non-comparative advertising in France, UK and USA
Dan Petrovici; Linda Golden; Christian Dianoux; John Ford; Jean-Luc Herrmann; Jeryl Whitelock
International Marketing Review (2026) https://doi.org/10.1108/IMR-12-2024-0524
View articletitled, Consumer response to direct, indirect and non-comparative advertising in France, UK and USA
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Research Article July 7 2026
Navigating identity online: a cross-national study of the social media and consumer behaviors of Indian immigrants and their descendants
Mark Cleveland; Rajesh Iyer
International Marketing Review (2026) https://doi.org/10.1108/IMR-07-2025-0370
View articletitled, Navigating identity online: a cross-national study of the social media and consumer behaviors of Indian immigrants and their descendants
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Research Article July 7 2026
Culture and enthusiasm for immersive technology: evidence from 29 countries
Todd Pezzuti
International Marketing Review (2026) https://doi.org/10.1108/IMR-10-2025-0507
View articletitled, Culture and enthusiasm for immersive technology: evidence from 29 countries
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Research Article July 7 2026
Artificial intelligence orientation and the internationalization depth and breadth of emerging market manufacturing firms
Yong Xu; Junzhe Ji; Nicolas Li; Yi Sun
International Marketing Review (2026) https://doi.org/10.1108/IMR-03-2025-0150
View articletitled, Artificial intelligence orientation and the internationalization depth and breadth of emerging market manufacturing firms
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Research Article June 22 2026
Does generative AI potentially revolutionize the international operations and the supply chain industry in the data-driven era?
Aman Kumar; Amit Shankar; Abhishek Behl; Justin Zuopeng Zhang
International Marketing Review (2026) https://doi.org/10.1108/IMR-10-2024-0375
View articletitled, Does generative AI potentially revolutionize the international operations and the supply chain industry in the data-driven era?
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Research Article June 18 2026
Navigating institutional voids in global value chains: the role of evolving informal institutions and institutional technologies
Dilshod Makhmadshoev; Kevin I.N. Ibeh; Mehmet Demirbag; Abrar Ali Saiyed
International Marketing Review (2026) https://doi.org/10.1108/IMR-11-2024-0445
View articletitled, Navigating institutional voids in global value chains: the role of evolving informal institutions and institutional technologies
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Research Article June 16 2026
Experiential vs. material conspicuous consumption as romantic signals: evidence from South Korea and the United States
Jin Suk Lee; Hyun Young Cho
International Marketing Review (2026) https://doi.org/10.1108/IMR-04-2025-0201
View articletitled, Experiential vs. material conspicuous consumption as romantic signals: evidence from South Korea and the United States
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Research Article May 28 2026
The role of institutional technology management (ITM) in MNCs' international trade resilience and supply chain agility in African emerging markets
Obinna Alo; Ifeanyi Onyemere; Mohammad Tayeenul Hoque; Nadja Damij; Julia Janfeshar Nobari
International Marketing Review (2026) https://doi.org/10.1108/IMR-09-2024-0363
View articletitled, The role of institutional technology management (ITM) in MNCs' international trade resilience and supply chain agility in African emerging markets
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Research Article May 26 2026
Impact of personal beauty values on brand preference: an international market segmentation approach
Fumiko Kano Glückstad
International Marketing Review (2026) https://doi.org/10.1108/IMR-12-2024-0528
View articletitled, Impact of personal beauty values on brand preference: an international market segmentation approach
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Research Article May 22 2026
Drivers of export improvisation: empirical evidence from UK export manufacturers
Anne L. Souchon; João S. Oliveira; Ian Hodgkinson; Ekaterina Nemkova; Paul Hughes; Nathaniel Boso; Magnus Hultman
International Marketing Review (2026) https://doi.org/10.1108/IMR-02-2023-0028
View articletitled, Drivers of export improvisation: empirical evidence from UK export manufacturers
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Conceptual Paper May 21 2026
Unraveling the nexus of corporate political engagement and greenwashing in global markets
Joseph Amankwah-Amoah; Ahmed Adel Tantawy; Samuel Yaw Kusi
International Marketing Review (2026) https://doi.org/10.1108/IMR-09-2024-0314
View articletitled, Unraveling the nexus of corporate political engagement and greenwashing in global markets
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Corrigendum May 19 2026
Corrigendum: Shaping consumer behaviour in a digital landscape: the impact of technology readiness on the purchase of sustainable IoT products
International Marketing Review (2026) https://doi.org/10.1108/IMR-05-2026-0232
View articletitled, Corrigendum: Shaping consumer behaviour in a digital landscape: the impact of technology readiness on the purchase of sustainable IoT products
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Research Article May 7 2026
Environmental activism and sustainable consumption: the mediating roles of materialism and cosmopolitanism in Canada and Spain
Fernando Angulo-Ruiz; Josep Rialp
International Marketing Review (2026) https://doi.org/10.1108/IMR-07-2025-0361
View articletitled, Environmental activism and sustainable consumption: the mediating roles of materialism and cosmopolitanism in Canada and Spain
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Research Article April 28 2026
The paradoxes of generative AI-mediated acculturation
Colin Campbell; Sean Sands; Alexis Mavrommatis
International Marketing Review (2026) https://doi.org/10.1108/IMR-10-2025-0569
View articletitled, The paradoxes of generative AI-mediated acculturation
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Literature Review March 30 2026
Unpacking sales force automation adoption in a globalised marketplace: a TCCM-based integrative review and roadmap for future research
Bhawani Sharan; Venugopal Pingali; Alok Raj
International Marketing Review (2026) https://doi.org/10.1108/IMR-06-2025-0289
View articletitled, Unpacking sales force automation adoption in a globalised marketplace: a TCCM-based integrative review and roadmap for future research
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Literature Review January 7 2026
Insights and future directions in service design: a global perspective
Reza Marvi; Pantea Foroudi; Nasrin Mahavarpour
International Marketing Review (2026) https://doi.org/10.1108/IMR-03-2025-0142
View articletitled, Insights and future directions in service design: a global perspective
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Conceptual Paper December 24 2025
Luxury service experiences and culture
Jonas Holmqvist; Jochen Wirtz
International Marketing Review (2025) https://doi.org/10.1108/IMR-04-2025-0205
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Research Article December 19 2025
Extended reality research in marketing – an international review and research agenda
Navid Bahmani; Nina Krey; Vincent Jeseo; Amit Bhatnagar
International Marketing Review (2025) https://doi.org/10.1108/IMR-03-2025-0165
View articletitled, Extended reality research in marketing – an international review and research agenda
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Conceptual Paper December 9 2025
AI-driven dynamic capabilities in international marketing: framework, gaps and research directions
Yantai Chen; Lu Liu; Jing Li; Sanjay Kumar Singh
International Marketing Review (2025) https://doi.org/10.1108/IMR-03-2025-0128
View articletitled, AI-driven dynamic capabilities in international marketing: framework, gaps and research directions
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Research Article December 2 2025
Blockchain innovation and logistics performance: a cross-country analysis of institutional factors
Omer Cem Kutlubay; Serdar Yayla
International Marketing Review (2025) https://doi.org/10.1108/IMR-11-2024-0448
View articletitled, Blockchain innovation and logistics performance: a cross-country analysis of institutional factors
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Research Article November 3 2025
Linking green supply chain management and blockchain technology to green marketing and environmental performance: the mediating role of green technology innovation
Halit Keskin; Ekrem Tatoglu; Ali E. Akgün; Emel Esen
International Marketing Review (2025) https://doi.org/10.1108/IMR-10-2024-0394
View articletitled, Linking green supply chain management and blockchain technology to green marketing and environmental performance: the mediating role of green technology innovation
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Research Article September 25 2025
Reconfiguring resource orchestration via social capital: a processual view of blockchain in supply chains
Sushma Kumari; Niladri Palit; Nishikant Mishra; Akshit Singh; Zhi Zhang
International Marketing Review (2025) https://doi.org/10.1108/IMR-09-2024-0353
View articletitled, Reconfiguring resource orchestration via social capital: a processual view of blockchain in supply chains
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