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Does generative AI potentially revolutionize the international operations and the supply chain industry in the data-driven era?

Aman Kumar, Amit Shankar, Abhishek Behl, Justin Zuopeng Zhang

International Marketing Review 1–28.

https://doi.org/10.1108/IMR-10-2024-0375

Published: 22 June 2026

View article titled, Does generative AI potentially revolutionize the international operations and the supply chain industry in the data-driven era?

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Journal Articles

Gamification as an innovation: a tool to improve organizational marketing performance and sustainability of international firms

Abhishek Behl, Vijay Pereira, Nirma Jayawardena, Achint Nigam, Sachin Mangla

International Marketing Review (2024) 41 (1): 107–137.

https://doi.org/10.1108/IMR-05-2022-0113

Published: 14 March 2023

View article titled, Gamification as an innovation: a tool to improve organizational marketing performance and sustainability of international firms

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Journal Articles

Customer involvement and servitization in hybrid offerings: moderating role of digitalization and co-creation

Abhishek Behl, Shampy Kamboj, Bijoylaxmi Sarmah, Vijay Pereira, Kirti Sharma, Hussain Gulzar Rammal, Elisa Arrigo

International Marketing Review (2023) 40 (4): 739–773.

https://doi.org/10.1108/IMR-11-2021-0325

Published: 17 January 2023

View article titled, Customer involvement and servitization in hybrid offerings: moderating role of digitalization and co-creation

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Journal Articles

The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market

Le Dang Lang, Abhishek Behl, Francisco Guzmán, Vijay Pereira, Manlio Del Giudice

International Marketing Review (2023) 40 (1): 127–154.

https://doi.org/10.1108/IMR-06-2021-0200

Published: 02 December 2022

View article titled, The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market

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Does generative AI potentially revolutionize the international operations and the supply chain industry in the data-driven era?

Gamification as an innovation: a tool to improve organizational marketing performance and sustainability of international firms

Customer involvement and servitization in hybrid offerings: moderating role of digitalization and co-creation

The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market

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Update search

Does generative AI potentially revolutionize the international operations and the supply chain industry in the data-driven era?

Gamification as an innovation: a tool to improve organizational marketing performance and sustainability of international firms

Customer involvement and servitization in hybrid offerings: moderating role of digitalization and co-creation

The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market

Email alerts

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