International Marketing Review is a journal that has, as its core remit, the goal of publishing research that pushes back the boundaries of international marketing knowledge.
In 2025, record-breaking temperatures, escalating global political unrest, and a looming economic recession have intensified consumer anxiety, increasing pressure and expectations around their purchasing decisions worldwide. As people face these global challenges, they are more frequently choosing sustainable options, which fundamentally transform the connection between consumption and societal well-being.
Guest editor(s): Ryuta Ishii, İlayda İpek, Mai Kikumori, Fabian Bartsch
This special issue is seeking submission on how family-business and family-specific characteristics influence international marketing theories and practices.
Guest editor(s): Dr Md Imtiaz Mostafiz, Dr Qilin Hu, Professor Mathew (Mat) Hughes
