Issues

Special issue: Advancing International Marketing Strategy: Innovative Conceptual Insights and Comprehensive Literature Reviews. Guest Editors: Demetris Vrontis, Hélène Yildiz, Saurabh Bhattacharya and Balakrishna Grandhi

International marketing strategies leveraging country-of-origin effects in luxury market: a systematic review and research agenda

Tathagata Ghosh; Rajeev Kumra; Melanie Pius Dsouza; Maciej Mitrega; Vojtěch Spáčil; Gregor Pfajfar
View articletitled, International marketing strategies leveraging country-of-origin effects in luxury market: a systematic review and research agenda
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How can data-driven service innovation transform hybrid business offerings in global markets?

Umme Hani; Shahriar Akter; P.S. Varsha; Leonidas Efthymiou
View articletitled, How can data-driven service innovation transform hybrid business offerings in global markets?
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Theological values and political ideology of upper echelon and international marketing strategy: a conceptual framework

Arpita Agnihotri; Saurabh Bhattacharya; Georgia Sakka
View articletitled, Theological values and political ideology of upper echelon and international marketing strategy: a conceptual framework
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Multinational enterprises in global value chains using MCA approach: mapping the field and future research

Catarina S.B. Ladeira; João J.M. Ferreira
View articletitled, Multinational enterprises in global value chains using MCA approach: mapping the field and future research
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Marketing strategies and interfaces with accounting and corporate finance: a systematic literature review

Panagiotis Dimitropoulos; Konstantinos Koronios; Balakrishna Grandhi
View articletitled, Marketing strategies and interfaces with accounting and corporate finance: a systematic literature review
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Strategic marketing in family firms: taking stock of prior knowledge and looking forward

Paolo Capolupo; Armando Papa; Fabio Fiano; Gian Luca Gregori
View articletitled, Strategic marketing in family firms: taking stock of prior knowledge and looking forward
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The role of global marketing strategies on the international performance of SMEs: current state and future research agenda

Moses Mmadubuko; Caio Sousa; Razieh Sadraei; Hans Rüdiger Kaufmann
View articletitled, The role of global marketing strategies on the international performance of SMEs: current state and future research agenda
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The evolution of international marketing management: AI applications and emerging markets driving international selling in the digital era

Hoang Tran Phuoc Mai Le; Phuong V. Nguyen; Hela Chebbi; Duong My Dinh
View articletitled, The evolution of international marketing management: AI applications and emerging markets driving international selling in the digital era
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Leveraging consumer neuroscience and analytics for crisis-driven international marketing strategies: insights from the COVID-19 pandemic

Valentina Chkoniya; Dorota Reykowska; Mariantonietta Fiore; Rafal Ohme; Małgorzata Maria Jakubowska
View articletitled, Leveraging consumer neuroscience and analytics for crisis-driven international marketing strategies: insights from the COVID-19 pandemic
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Distressed M&A and international strategies: mapping the field through a systematic literature review

Vittorio Laus; Enrico Battisti; Jelena Stankevičienė; Antonio Salvi
View articletitled, Distressed M&A and international strategies: mapping the field through a systematic literature review
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Enter here, exit there: explaining symbiotic knowledge flows of international market entry, exit and re-entry insights among adjacent intellectual fields

Katerina Boncheva; Nilay Bıçakcıoğlu-Peynirci; Matthew J. Robson; Robert E. Morgan; Yiannis Kouropalatis
View articletitled, Enter here, exit there: explaining symbiotic knowledge flows of international market entry, exit and re-entry insights among adjacent intellectual fields
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