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Enter here, exit there: explaining symbiotic knowledge flows of international market entry, exit and re-entry insights among adjacent intellectual fields

Katerina Boncheva, Nilay Bıçakcıoğlu-Peynirci, Matthew J. Robson, Robert E. Morgan, Yiannis Kouropalatis

International Marketing Review 1–39.

https://doi.org/10.1108/IMR-04-2025-0207

Published: 31 December 2025

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Includes: Supplementary data