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Enter here, exit there: explaining symbiotic knowledge flows of international market entry, exit and re-entry insights among adjacent intellectual fields

Katerina Boncheva, Nilay Bıçakcıoğlu-Peynirci, Matthew J. Robson, Robert E. Morgan, Yiannis Kouropalatis

International Marketing Review (2026) 43 (4): 1033–1071.

https://doi.org/10.1108/IMR-04-2025-0207

Published: 31 December 2025

View article titled, Enter here, exit there: explaining symbiotic knowledge flows of international market entry, exit and re-entry insights among adjacent intellectual fields

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Includes: Supplementary data

Journal Articles

Social capital in Japanese‐Western alliances: understanding cultural effects

Stephanie Slater, Matthew J. Robson

International Marketing Review (2012) 29 (1): 6–23.

https://doi.org/10.1108/02651331211201525

Published: 17 February 2012

View article titled, Social capital in Japanese‐Western alliances: understanding cultural effects

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Journal Articles

Behavioral attributes and performance in international strategic alliances: Review and future directions

Matthew J. Robson, Dionysis Skarmeas, Stavroula Spyropoulou

International Marketing Review (2006) 23 (6): 585–609.

https://doi.org/10.1108/02651330610712120

Published: 01 November 2006

View article titled, Behavioral attributes and performance in international strategic alliances: Review and future directions

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Journal Articles

International strategic alliance relationships within the foreign investment decision process

Matthew J. Robson, Constantine S. Katsikeas

International Marketing Review (2005) 22 (4): 399–419.

https://doi.org/10.1108/02651330510608433

Published: 01 August 2005

View article titled, International strategic alliance relationships within the foreign investment decision process

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Journal Articles

Relationships and Networks in International Markets

Constantine S. Katsikeas, Matthew J. Robson

International Marketing Review (1999) 16 (6): 533–535.

https://doi.org/10.1108/imr.1999.16.6.533.1

Published: 01 December 1999

View article titled, Relationships and Networks in International Markets

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Journal Articles

Case study: Developing a pan‐European co‐marketing alliance: the case of BP‐Mobil

Matthew J. Robson, Mark A.J. Dunk

International Marketing Review (1999) 16 (3): 216–230.

https://doi.org/10.1108/02651339910274701

Published: 01 June 1999

View article titled, Case study: Developing a pan‐European co‐marketing alliance: the case of BP‐Mobil

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Enter here, exit there: explaining symbiotic knowledge flows of international market entry, exit and re-entry insights among adjacent intellectual fields

Social capital in Japanese‐Western alliances: understanding cultural effects

Behavioral attributes and performance in international strategic alliances: Review and future directions

International strategic alliance relationships within the foreign investment decision process

Relationships and Networks in International Markets

Case study: Developing a pan‐European co‐marketing alliance: the case of BP‐Mobil

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Update search

Enter here, exit there: explaining symbiotic knowledge flows of international market entry, exit and re-entry insights among adjacent intellectual fields

Social capital in Japanese‐Western alliances: understanding cultural effects

Behavioral attributes and performance in international strategic alliances: Review and future directions

International strategic alliance relationships within the foreign investment decision process

Relationships and Networks in International Markets

Case study: Developing a pan‐European co‐marketing alliance: the case of BP‐Mobil

Email alerts

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