Xinming He
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Journal Articles

The impact of the internationalization strategy of MNEs on innovation performance: the moderating role of digital transformation

Wei Zhang, Xinming He, Xin Qiu, Rui Guo, Ting Zhang
Journal: International Marketing Review
International Marketing Review (2026) 43 (3): 612–641.
https://doi.org/10.1108/IMR-06-2023-0108
Published: 13 February 2026
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Journal Articles

Actions speak, signals guide: ESG performance and firms' overseas R&D

Xi Zhong, Jianquan She, Xinming He
Journal: International Marketing Review
International Marketing Review (2026) 43 (1): 256–285.
https://doi.org/10.1108/IMR-02-2025-0050
Published: 12 January 2026
View article titled, Actions speak, signals guide: ESG performance and firms' overseas R&D
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Journal Articles

How and when does digitalization influence export performance? A meta-analysis of its consequences and contingencies

Yuge Dong, Xinming He, Markus Blut
Journal: International Marketing Review
International Marketing Review (2024) 41 (6): 1388–1413.
https://doi.org/10.1108/IMR-02-2024-0044
Published: 28 August 2024
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Includes: Supplementary data
Journal Articles

Internationalisation through digital platforms: a systematic review and future research agenda

Chanjuan Gong, Xinming He, Jorge Lengler
Journal: International Marketing Review
International Marketing Review (2024) 41 (5): 938–980.
https://doi.org/10.1108/IMR-08-2023-0213
Published: 27 June 2024
View article titled, Internationalisation through digital platforms: a systematic review and future research agenda
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Includes: Supplementary data
Journal Articles

Product development capabilities-based export channel selection and export performance

Min Li, Xinming He, Carlos M.P. Sousa
Journal: International Marketing Review
International Marketing Review (2023) 40 (2): 385–411.
https://doi.org/10.1108/IMR-12-2022-0268
Published: 05 April 2023
View article titled, Product development capabilities-based export channel selection and export performance
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Journal Articles

Market orientation and export performance: the moderation of channel and institutional distance

Xinming He, Keith D. Brouthers, Igor Filatotchev
Journal: International Marketing Review
International Marketing Review (2018) 35 (2): 258–279.
https://doi.org/10.1108/IMR-09-2015-0194
Published: 09 April 2018
View article titled, Market orientation and export performance: the moderation of channel and institutional distance
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Journal Articles

The determinants of export performance: a review of the literature 2006-2014

Jieke Chen, Carlos M.P. Sousa, Xinming He
Journal: International Marketing Review
International Marketing Review (2016) 33 (5): 626–670.
https://doi.org/10.1108/IMR-10-2015-0212
Published: 12 September 2016
View article titled, The determinants of export performance: a review of the literature 2006-2014
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Journal Articles

Export market location decision and performance: The role of external networks and absorptive capacity

Xinming He, Yingqi Wei
Journal: International Marketing Review
International Marketing Review (2013) 30 (6): 559–590.
https://doi.org/10.1108/IMR-09-2011-0232
Published: 28 October 2013
View article titled, Export market location decision and performance: The role of external networks and absorptive capacity
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