Jeryl Whitelock
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Journal Articles

Consumer response to direct, indirect and non-comparative advertising in France, UK and USA

Dan Petrovici, Linda Golden, Christian Dianoux, John Ford, Jean-Luc Herrmann, Jeryl Whitelock
Journal: International Marketing Review
International Marketing Review 1–21.
https://doi.org/10.1108/IMR-12-2024-0524
Published: 30 July 2026
View article titled, Consumer response to direct, indirect and non-comparative advertising in France, UK and USA
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Includes: Supplementary data
Journal Articles

Editorial

Jeryl Whitelock
Journal: International Marketing Review
International Marketing Review (2013) 30 (6)
https://doi.org/10.1108/IMR-08-2013-0156
Published: 28 October 2013
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Journal Articles

Editorial

Jeryl Whitelock
Journal: International Marketing Review
International Marketing Review (2013) 30 (1)
https://doi.org/10.1108/IMR.03630aaa.001
Published: 18 February 2013
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Journal Articles

Social media and international advertising: theoretical challenges and future directions

Shintaro Okazaki, Charles R. Taylor
Journal: International Marketing Review
International Marketing Review (2013) 30 (1): 56–71.
https://doi.org/10.1108/02651331311298573
Published: 15 February 2013
View article titled, Social media and international advertising: theoretical challenges and future directions
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Journal Articles

Editorial

Jeryl Whitelock
Journal: International Marketing Review
International Marketing Review (2013) 30 (1)
https://doi.org/10.1108/imr.2013.03630aaa.001
Published: 15 February 2013
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Journal Articles

Global marketing managers: Improving global marketing strategy through soft skill development

David A. Griffith, Jessica J. Hoppner
Journal: International Marketing Review
International Marketing Review (2013) 30 (1): 21–41.
https://doi.org/10.1108/02651331311298555
Published: 15 February 2013
View article titled, Global marketing managers: Improving global marketing strategy through soft skill development
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Journal Articles

An updated overview of research published in the International Marketing Review: 1983 to 2011

Naresh K. Malhotra, Lan Wu, Jeryl Whitelock
Journal: International Marketing Review
International Marketing Review (2013) 30 (1): 7–20.
https://doi.org/10.1108/02651331311298546
Published: 15 February 2013
View article titled, An updated overview of research published in the International Marketing Review: 1983 to 2011
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Journal Articles

Comparative thick description: Articulating similarities and differences in local consumer experience

Jean‐Claude Usunier, Stéphane Sbizzera
Journal: International Marketing Review
International Marketing Review (2013) 30 (1): 42–55.
https://doi.org/10.1108/02651331311298564
Published: 15 February 2013
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Journal Articles

The influence of CSR on purchasing behaviour in Peru and Spain

Percy Marquina, Carlos E. Morales
Journal: International Marketing Review
International Marketing Review (2012) 29 (3): 299–312.
https://doi.org/10.1108/02651331211229778
Published: 25 May 2012
View article titled, The influence of CSR on purchasing behaviour in Peru and Spain
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Journal Articles

Risk, trust, and consumer online purchasing behaviour: a Chilean perspective

Constanza Bianchi, Lynda Andrews
Journal: International Marketing Review
International Marketing Review (2012) 29 (3): 253–275.
https://doi.org/10.1108/02651331211229750
Published: 25 May 2012
View article titled, Risk, trust, and consumer online purchasing behaviour: a Chilean perspective
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Journal Articles

Guest editorial

Fernando Fastoso, Jeryl Whitelock
Journal: International Marketing Review
International Marketing Review (2012) 29 (3)
https://doi.org/10.1108/imr.2012.03629caa.001
Published: 25 May 2012
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Journal Articles

The international commitment of late‐internationalizing Brazilian entrepreneurial firms

Angela da Rocha, Renato Cotta de Mello, Henrique Pacheco, Isabel de Abreu Farias
Journal: International Marketing Review
International Marketing Review (2012) 29 (3): 228–252.
https://doi.org/10.1108/02651331211229741
Published: 25 May 2012
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Journal Articles

Comparative advertising effectiveness in Latin America: evidence from Chile

Enrique Manzur, Rodrigo Uribe, Pedro Hidalgo, Sergio Olavarrieta, Pablo Farías
Journal: International Marketing Review
International Marketing Review (2012) 29 (3): 277–298.
https://doi.org/10.1108/02651331211229769
Published: 25 May 2012
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Journal Articles

The implementation of international advertising strategies: An exploratory study in Latin America

Fernando Fastoso, Jeryl Whitelock
Journal: International Marketing Review
International Marketing Review (2012) 29 (3): 313–335.
https://doi.org/10.1108/02651331211229787
Published: 25 May 2012
View article titled, The implementation of international advertising strategies: An exploratory study in Latin America
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Journal Articles

Editorial

Jeryl Whitelock
Journal: International Marketing Review
International Marketing Review (2012) 29 (1)
https://doi.org/10.1108/imr.2012.03629aaa.001
Published: 17 February 2012
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Journal Articles

Editorial

Jeryl Whitelock
Journal: International Marketing Review
International Marketing Review (2011) 28 (6)
https://doi.org/10.1108/imr.2011.03628faa.001
Published: 01 November 2011
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Journal Articles

Why is so little marketing research on Latin America published in high quality journals and what can we do about it? : Lessons from a Delphi study of authors who have succeeded

Fernando Fastoso, Jeryl Whitelock
Journal: International Marketing Review
International Marketing Review (2011) 28 (4): 435–449.
https://doi.org/10.1108/02651331111149967
Published: 19 July 2011
View article titled, Why is so little marketing research on Latin America published in high quality journals and what can we do about it? : Lessons from a Delphi study of authors who have succeeded
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Journal Articles

Editorial

Jeryl Whitelock
Journal: International Marketing Review
International Marketing Review (2011) 28 (1)
https://doi.org/10.1108/imr.2011.03628aaa.001
Published: 22 February 2011
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Journal Articles

Editorial

Jeryl Whitelock
Journal: International Marketing Review
International Marketing Review (2010) 27 (5)
https://doi.org/10.1108/imr.2010.03627eaa.001
Published: 14 September 2010
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Journal Articles

Editorial

Jeryl Whitelock
Journal: International Marketing Review
International Marketing Review (2010) 27 (1)
https://doi.org/10.1108/imr.2010.03627aaa.001
Published: 23 February 2010
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