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Review of Marketing Research
Measurement in Marketing
Edited by
Hans Baumgartner
Hans Baumgartner
Pennsylvania State University, USA
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Bert Weijters
Bert Weijters
Ghent University, Belgium
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Author and Other Information
Emerald Publishing Limited
Volume
19
DOI:
https://doi.org/10.1108/S1548-6435202219
ISBN electronic:
978-1-80043-630-5
ISBN print:
978-1-80043-631-2
Series ISSN:
1548-6435
Publication date:
2022
Book Chapter
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