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Book cover for Measurement in Marketing

Measurement in Marketing

Series: Review of Marketing Research
Published: 12 September 2022
10.1108/S1548-6435202219
EISBN: 978-1-80043-630-5
ISBN: 978-1-80043-631-2
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Book Chapter

Prelims

Series: Review of Marketing Research
Published: 12 September 2022
10.1108/S1548-643520220000019013
EISBN: 978-1-80043-630-5
ISBN: 978-1-80043-631-2
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Book Chapter

Measurement in Marketing: Introduction by the Volume Editors

Series: Review of Marketing Research
Published: 12 September 2022
10.1108/S1548-643520220000019011
EISBN: 978-1-80043-630-5
ISBN: 978-1-80043-631-2
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Book Chapter

References

Series: Review of Marketing Research
Published: 12 September 2022
EISBN: 978-1-80043-630-5
ISBN: 978-1-80043-631-2
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Book Chapter

Philosophical Foundations of Concepts and Their Representation and Use in Explanatory Frameworks

Series: Review of Marketing Research
Published: 12 September 2022
10.1108/S1548-643520220000019002
EISBN: 978-1-80043-630-5
ISBN: 978-1-80043-631-2
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Book Chapter

Acknowledgments

Series: Review of Marketing Research
Published: 12 September 2022
EISBN: 978-1-80043-630-5
ISBN: 978-1-80043-631-2
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Book Chapter

References

Series: Review of Marketing Research
Published: 12 September 2022
EISBN: 978-1-80043-630-5
ISBN: 978-1-80043-631-2
Add to Citation Manager for References
Book Chapter

Accounting for Uncertainty in the Measurement of Unobservable Marketing Phenomena

Series: Review of Marketing Research
Published: 12 September 2022
10.1108/S1548-643520220000019003
EISBN: 978-1-80043-630-5
ISBN: 978-1-80043-631-2
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Book Chapter

References

Series: Review of Marketing Research
Published: 12 September 2022
EISBN: 978-1-80043-630-5
ISBN: 978-1-80043-631-2
Add to Citation Manager for References
Book Chapter

Measurement Error and Research Design: Some Practical Issues in Conducting Research

Series: Review of Marketing Research
Published: 12 September 2022
10.1108/S1548-643520220000019004
EISBN: 978-1-80043-630-5
ISBN: 978-1-80043-631-2
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Book Chapter

References

Series: Review of Marketing Research
Published: 12 September 2022
EISBN: 978-1-80043-630-5
ISBN: 978-1-80043-631-2
Add to Citation Manager for References
Book Chapter

The Advancement of Measurement Invariance Testing in Cross-Cultural Research in the Period 1999–2020. Executing Rather Than Scrutinizing?

Series: Review of Marketing Research
Published: 12 September 2022
10.1108/S1548-643520220000019005
EISBN: 978-1-80043-630-5
ISBN: 978-1-80043-631-2
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Book Chapter

Acknowledgment

Series: Review of Marketing Research
Published: 12 September 2022
EISBN: 978-1-80043-630-5
ISBN: 978-1-80043-631-2
Add to Citation Manager for Acknowledgment
Book Chapter

References

Series: Review of Marketing Research
Published: 12 September 2022
EISBN: 978-1-80043-630-5
ISBN: 978-1-80043-631-2
Add to Citation Manager for References
Book Chapter

Section

Series: Review of Marketing Research
Published: 12 September 2022
EISBN: 978-1-80043-630-5
ISBN: 978-1-80043-631-2
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Book Chapter

How to Identify Careless Responders in Surveys

Series: Review of Marketing Research
Published: 12 September 2022
10.1108/S1548-643520220000019007
EISBN: 978-1-80043-630-5
ISBN: 978-1-80043-631-2
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Book Chapter

References

Series: Review of Marketing Research
Published: 12 September 2022
EISBN: 978-1-80043-630-5
ISBN: 978-1-80043-631-2
Add to Citation Manager for References
Book Chapter

An Application of M-MORE: A Multivariate Multiple Objective Random Effects Approach to Marketing Scale Dimensionality and Item Selection

Series: Review of Marketing Research
Published: 12 September 2022
10.1108/S1548-643520220000019009
EISBN: 978-1-80043-630-5
ISBN: 978-1-80043-631-2
Open the PDF for An Application of M-MORE: A Multivariate Multiple Objective Random Effects Approach to Marketing Scale Dimensionality and Item Selection in another window
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Book Chapter

References

Series: Review of Marketing Research
Published: 12 September 2022
EISBN: 978-1-80043-630-5
ISBN: 978-1-80043-631-2
Add to Citation Manager for References
Book Chapter

On the Selection and Use of Implicit Measures in Marketing Research: A Utilitarian Taxonomy

Series: Review of Marketing Research
Published: 12 September 2022
10.1108/S1548-643520220000019010
EISBN: 978-1-80043-630-5
ISBN: 978-1-80043-631-2
Open the PDF for On the Selection and Use of Implicit Measures in Marketing Research: A Utilitarian Taxonomy in another window
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