The Finno-Ugric identity, originally formulated by 19th century academics and nurtured as part of national-identity movements, has revived since the collapse of the Soviet Union (1991). This chapter explores the transnational vitality of the Finno-Ugric identity for Estonians in the post-Soviet era. In particular, I ask, “How has the Finno-Urgic identity remained meaningful in the contemporary geopolitical context?” I draw on Schiffman's (2006) “linguistic culture” framework to understand the renewed relevance of the Finno-Ugric identity. I argue that the identity's continuing significance and renewed vitality stems from the new meanings that Finno-Ugric culture has taken on in the particular post-Soviet geopolitical context. I examine the key role of Finno-Ugric identity in Estonian efforts to sustain lesser-used-language (LUL) instruction domestically and to support its development internationally. By analyzing Estonia's varied experiences with LUL advocacy and development, I explore how Finno-Ugric linguistic culture functions as a rich resource in developing Estonian national identity, in making statements of ethnic solidarity, and in providing new methods for language revitalization.

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