Chapter 13: Family Business in Latin America: A Contextual Approach Based on Three Cases From the Puuc Biocultural Region

The notion that the family have a profound effect on human behavior is indisputable and has been studied extensively, including business administration. However, these studies have focused on developed countries. So, it can be identifying a research gap related to understand these countries, especially from a contextual perspective, which is the one that has received less attention from the academy.

This paper presents a theoretical review of the contextual perspective of the study of family businesses that concludes with the proposal of a model that integrates the structural barriers to contextualize the analysis family businesses in emerging economies, especially in rural zones.

Three case studies of companies located in the Puuc biocultural region in Yucatan, México, are presented and discussed.

The cases presented are family businesses: “Vida Vida,” “La Vaquita,” and “Lool-Beek” in which similarities were found in the way they face the particularities of their environment and how the integration of family members responds to uncertainty due to the precarious legal framework and the scant economic development they face.

This paper proposes that the structural barriers faced by emerging countries should be integrated as a differentiated variable, especially those located in rural areas since there imply greater challenges than urban areas. Likewise, it highlights that the emotional connections of family businesses with their territory give them roots, and this contributes to the continuity of their businesses and empowers them to face challenges such as natural disasters and the COVID-19 pandemic.