INTERNATIONAL CONSULTING PROVIDERS AND MULTILATERAL INSTITUTIONS: NETWORKS AND INTERNATIONALIZATION
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Published:2005
Catherine Welch, 2005. "INTERNATIONAL CONSULTING PROVIDERS AND MULTILATERAL INSTITUTIONS: NETWORKS AND INTERNATIONALIZATION", Research on International Service Marketing: A state of the Art, K. de Ruyter, P. Pauwels
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This paper investigates the internationalization of consulting providers that supply to multilateral institutions such as the World Bank, United Nations and Asian Development Bank. Previous research has identified that such clients do play a notable role in the internationalization of some consulting firms, but little empirical research has been undertaken. In this paper, a “network” approach to internationalization is taken, with the findings from an interview study suggesting that while consulting providers “follow” multilateral institutions to new markets, this is only one of several “relationship strategies” that firms use in combination to enter and develop foreign markets.
