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Book cover for Research on International Service Marketing: A state of the Art

Research on International Service Marketing: A state of the Art

Series: Advances in International Marketing
Published: 16 May 2005
10.1016/S1474-7979(2005)15
EISBN: 978-1-84950-331-0
ISBN: 978-0-76231-185-9
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Book Chapter

CONTENTS

Series: Advances in International Marketing
Published: 16 May 2005
10.1016/S1474-7979(04)15011-4
EISBN: 978-1-84950-331-0
ISBN: 978-0-76231-185-9
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LIST OF CONTRIBUTORS

Series: Advances in International Marketing
Published: 16 May 2005
10.1016/S1474-7979(04)15009-6
EISBN: 978-1-84950-331-0
ISBN: 978-0-76231-185-9
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PREFACE

Series: Advances in International Marketing
Published: 16 May 2005
10.1016/S1474-7979(04)15010-2
EISBN: 978-1-84950-331-0
ISBN: 978-0-76231-185-9
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Book Chapter

RESEARCH ON INTERNATIONAL SERVICE MARKETING: ENRICHMENT AND CHALLENGES

Series: Advances in International Marketing
Published: 16 May 2005
10.1016/S1474-7979(04)15001-1
EISBN: 978-1-84950-331-0
ISBN: 978-0-76231-185-9
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References

Series: Advances in International Marketing
Published: 16 May 2005
EISBN: 978-1-84950-331-0
ISBN: 978-0-76231-185-9
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Book Chapter

MANAGING SERVICE RELATIONSHIPS IN A GLOBAL ECONOMY: EXPLORING THE IMPACT OF NATIONAL CULTURE ON THE RELEVANCE OF CUSTOMER RELATIONAL BENEFITS FOR GAINING LOYAL CUSTOMERS

Series: Advances in International Marketing
Published: 16 May 2005
10.1016/S1474-7979(04)15002-3
EISBN: 978-1-84950-331-0
ISBN: 978-0-76231-185-9
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Book Chapter

References

Series: Advances in International Marketing
Published: 16 May 2005
EISBN: 978-1-84950-331-0
ISBN: 978-0-76231-185-9
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Book Chapter

A CROSS-CULTURAL INVESTIGATION OF RELATIONSHIP MARKETING EFFECTIVENESS IN RETAIL SERVICES: A CONTINGENCY APPROACH

Series: Advances in International Marketing
Published: 16 May 2005
10.1016/S1474-7979(04)15003-5
EISBN: 978-1-84950-331-0
ISBN: 978-0-76231-185-9
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References

Series: Advances in International Marketing
Published: 16 May 2005
EISBN: 978-1-84950-331-0
ISBN: 978-0-76231-185-9
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Book Chapter

THE ROLE OF SOCIALLY DESIRABLE RESPONDING IN INTERNATIONAL SERVICES RESEARCH

Series: Advances in International Marketing
Published: 16 May 2005
10.1016/S1474-7979(04)15004-7
EISBN: 978-1-84950-331-0
ISBN: 978-0-76231-185-9
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References

Series: Advances in International Marketing
Published: 16 May 2005
EISBN: 978-1-84950-331-0
ISBN: 978-0-76231-185-9
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Book Chapter

THE INTERNATIONALIZATION PROCESS OF SERVICE PROVIDERS: A LITERATURE REVIEW

Series: Advances in International Marketing
Published: 16 May 2005
10.1016/S1474-7979(04)15005-9
EISBN: 978-1-84950-331-0
ISBN: 978-0-76231-185-9
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References

Series: Advances in International Marketing
Published: 16 May 2005
EISBN: 978-1-84950-331-0
ISBN: 978-0-76231-185-9
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Book Chapter

ENTRY MODE CHOICE IN SERVICE FIRMS: A REVIEW OF CONTEMPORARY RESEARCH

Series: Advances in International Marketing
Published: 16 May 2005
10.1016/S1474-7979(04)15006-0
EISBN: 978-1-84950-331-0
ISBN: 978-0-76231-185-9
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References

Series: Advances in International Marketing
Published: 16 May 2005
EISBN: 978-1-84950-331-0
ISBN: 978-0-76231-185-9
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Book Chapter

MARKETING INDUSTRIAL PROJECT-RELATED SERVICES INTERNATIONALLY: A MULTI-LINGUAL LITERATURE REVIEW

Series: Advances in International Marketing
Published: 16 May 2005
10.1016/S1474-7979(04)15007-2
EISBN: 978-1-84950-331-0
ISBN: 978-0-76231-185-9
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Book Chapter

References

Series: Advances in International Marketing
Published: 16 May 2005
EISBN: 978-1-84950-331-0
ISBN: 978-0-76231-185-9
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Book Chapter

INTERNATIONAL CONSULTING PROVIDERS AND MULTILATERAL INSTITUTIONS: NETWORKS AND INTERNATIONALIZATION

Series: Advances in International Marketing
Published: 16 May 2005
10.1016/S1474-7979(04)15008-4
EISBN: 978-1-84950-331-0
ISBN: 978-0-76231-185-9
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References

Series: Advances in International Marketing
Published: 16 May 2005
EISBN: 978-1-84950-331-0
ISBN: 978-0-76231-185-9
Add to Citation Manager for References
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