Book cover for Research on International Service Marketing: A state of the Art
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Advances in International Marketing
Research on International Service Marketing: A state of the Art
Edited by
K. de Ruyter
K. de Ruyter
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P. Pauwels
P. Pauwels
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Author and Other Information
Emerald Group Publishing Limited
Volume
15
DOI:
https://doi.org/10.1016/S1474-7979(2005)15
ISBN electronic:
978-1-84950-331-0
ISBN print:
978-0-76231-185-9
Series ISSN:
1474-7979
Publication date:
2005
Book Chapter
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