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Review of Marketing Research
Brand Meaning Management
Author and Other Information
Emerald Group Publishing Limited
Volume
12
DOI:
https://doi.org/10.1108/S1548-6435201512
ISBN electronic:
978-1-78441-931-8
ISBN print:
978-1-78441-932-5
Series ISSN:
1548-6435
Publication date:
2015
Book Chapter

Previous Volume Contents

Author and Other Information
© 2015 Emerald Group Publishing Limited
2015
Emerald Group Publishing Limited
Doi:
https://doi.org/10.1108/S1548-643520150000012021
  • Published:
    2015

REVIEW OF MARKETING RESEARCH: VOLUME 1

RMR INAUGURAL ISSUE

EDITOR: Naresh K. Malhotra

EDITORIAL: REVIEW OF MARKETING RESEARCH

Naresh K. Malhotra

A RE-APPRAISAL OF THE ROLE OF EMOTION IN CONSUMER BEHAVIOR: TRADITIONAL AND CONTEMPORARY APPROACHES

Allison R. Johnson and David W. Stewart

THE EYE OF THE BEHOLDER: BEAUTY AS A CONCEPT IN EVERYDAY DISCOURSE AND THE COLLECTIVE PHOTOGRAPHIC ESSAY

Morris B. Holbrook

CONSUMER INFORMATION ACQUISITION: A REVIEW AND AN EXTENSION

Lan Xia and Kent B. Monroe

THE RESOURCE-ADVANTAGE THEORY OF COMPETITION: A REVIEW

Shelby D. Hunt and Robert M. Morgan

TOWARD AN INTEGRATED MODEL OF BUSINESS PERFORMANCE

Sundar G. Bharadwaj and Rajan Varadarajan

© 2015 Emerald Group Publishing Limited
2015
Emerald Group Publishing Limited
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