The case has used extensively the secondary sources such as the company website, industry reports, social media sites and newspaper clippings. The case has been administered in an MBA classroom, elicited discussions and the feedback has been utilized in shaping the case.
This case captures Naresh Goyal, who, in the 1990s, took his airline business to an international platform, skilfully navigating through all the hurdles that came his way, only to witness the downfall of his airline business ultimately. As an entrepreneur turned celebrated businessman, he established one of the oldest private jets in India, subsequently making it a hit. The detention of Goyal because of the fraud case filed under India’s Prevention of Money Laundering Act shocked civilians.
Then, the leading Airline, Jet Airways, is crumbling and unable to get back on track, is apparently on the verge of extinction because of a poor strategic approach and disgruntled employees departing from their services because of no paychecks. With debts piling up, Goyal was unable to pay back the amount. Despite facing legal turbulence, he ultimately resigned from his position as the CEO. Although it might sound disheartening, Jalan Kalrock Consortium (JKC) later acquired the airline. The corporation vows to ensure the rise of the airline.
Do JKC’s words open up possibilities for now-nowhere-to-go, Jet Airways, a future where it might bloom its wings and fly again?
The case applies to undergraduate-level management and MBA courses, such as leadership and change management.
