Book cover for Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing
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Review of Marketing Research
Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing
Edited by
Stephen L. Vargo
Stephen L. Vargo
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Robert F. Lusch
Robert F. Lusch
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Author and Other Information
Emerald Group Publishing Limited
Volume
9
DOI:
https://doi.org/10.1108/S1548-6435(2012)9
ISBN electronic:
978-1-78052-913-4
ISBN print:
978-1-78052-912-7
Series ISSN:
1548-6435
Publication date:
2012
Book Chapter

Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing

Author and Other Information
© Emerald Group Publishing Limited
2012
Doi:
https://doi.org/10.1108/S1548-6435(2012)0000009013
  • Published:
    2012
© Emerald Group Publishing Limited
2012
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