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Book Chapter

References

Series: Review of Marketing Research
Published: 08 June 2012
EISBN: 978-1-78052-913-4
ISBN: 978-1-78052-912-7
Add to Citation Manager for References
Book Chapter

References

Series: Review of Marketing Research
Published: 08 June 2012
EISBN: 978-1-78052-913-4
ISBN: 978-1-78052-912-7
Add to Citation Manager for References
Book Chapter

References

Series: Review of Marketing Research
Published: 08 June 2012
EISBN: 978-1-78052-913-4
ISBN: 978-1-78052-912-7
Add to Citation Manager for References
Book Chapter

References

Series: Review of Marketing Research
Published: 08 June 2012
EISBN: 978-1-78052-913-4
ISBN: 978-1-78052-912-7
Add to Citation Manager for References
Book Chapter

References

Series: Review of Marketing Research
Published: 08 June 2012
EISBN: 978-1-78052-913-4
ISBN: 978-1-78052-912-7
Add to Citation Manager for References
Book Chapter

References

Series: Review of Marketing Research
Published: 08 June 2012
EISBN: 978-1-78052-913-4
ISBN: 978-1-78052-912-7
Add to Citation Manager for References
Book Chapter

References

Series: Review of Marketing Research
Published: 08 June 2012
EISBN: 978-1-78052-913-4
ISBN: 978-1-78052-912-7
Add to Citation Manager for References
Book Chapter

Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing

Series: Review of Marketing Research
Published: 08 June 2012
10.1108/S1548-6435(2012)0000009013
EISBN: 978-1-78052-913-4
ISBN: 978-1-78052-912-7
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Book Chapter

Review of Marketing Research

Series: Review of Marketing Research
Published: 08 June 2012
10.1108/S1548-6435(2012)0000009014
EISBN: 978-1-78052-913-4
ISBN: 978-1-78052-912-7
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Book Chapter

Review of Marketing Research

Series: Review of Marketing Research
Published: 08 June 2012
10.1108/S1548-6435(2012)0000009015
EISBN: 978-1-78052-913-4
ISBN: 978-1-78052-912-7
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Book Chapter

Copyright Page

Series: Review of Marketing Research
Published: 08 June 2012
10.1108/S1548-6435(2012)0000009016
EISBN: 978-1-78052-913-4
ISBN: 978-1-78052-912-7
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Book Chapter

List of Contributors

Series: Review of Marketing Research
Published: 08 June 2012
10.1108/S1548-6435(2012)0000009002
EISBN: 978-1-78052-913-4
ISBN: 978-1-78052-912-7
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Book Chapter

List of Reviewers

Series: Review of Marketing Research
Published: 08 June 2012
10.1108/S1548-6435(2012)0000009017
EISBN: 978-1-78052-913-4
ISBN: 978-1-78052-912-7
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Book Chapter

Editorial Board

Series: Review of Marketing Research
Published: 08 June 2012
10.1108/S1548-6435(2012)0000009003
EISBN: 978-1-78052-913-4
ISBN: 978-1-78052-912-7
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Book Chapter

Introduction: A Contextual and Resource-Integrative View of Value Creation

Series: Review of Marketing Research
Published: 08 June 2012
10.1108/S1548-6435(2012)0000009004
EISBN: 978-1-78052-913-4
ISBN: 978-1-78052-912-7
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Book Chapter

The Nature and Understanding of Value: A Service-Dominant Logic Perspective

Series: Review of Marketing Research
Published: 08 June 2012
10.1108/S1548-6435(2012)0000009005
EISBN: 978-1-78052-913-4
ISBN: 978-1-78052-912-7
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Book Chapter

An Exploration of Networks in Value Cocreation: A Service-Ecosystems View

Series: Review of Marketing Research
Published: 08 June 2012
10.1108/S1548-6435(2012)0000009006
EISBN: 978-1-78052-913-4
ISBN: 978-1-78052-912-7
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Book Chapter

Designing Business Models for Value Co-Creation

Series: Review of Marketing Research
Published: 08 June 2012
10.1108/S1548-6435(2012)0000009007
EISBN: 978-1-78052-913-4
ISBN: 978-1-78052-912-7
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Book Chapter

Service Systems as a Foundation for Resource Integration and Value Co-Creation

Series: Review of Marketing Research
Published: 08 June 2012
10.1108/S1548-6435(2012)0000009008
EISBN: 978-1-78052-913-4
ISBN: 978-1-78052-912-7
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Book Chapter

The Role of the Knowledgeable Customer in Business Network Learning, Value Creation, and Innovation

Series: Review of Marketing Research
Published: 08 June 2012
10.1108/S1548-6435(2012)0000009009
EISBN: 978-1-78052-913-4
ISBN: 978-1-78052-912-7
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