Book cover for Review of Marketing Research: Special Issue – Marketing Legends
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Review of Marketing Research
Review of Marketing Research: Special Issue – Marketing Legends
Edited by
Naresh K. Malhotra
Naresh K. Malhotra
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Author and Other Information
Emerald Group Publishing Limited
Volume
8
DOI:
https://doi.org/10.1108/S1548-6435(2011)8
ISBN electronic:
978-0-85724-898-5
ISBN print:
978-0-85724-897-8
Series ISSN:
1548-6435
Publication date:
2011
Book Chapter

Legends in Marketing: A Review of Shelby D. Hunt's Volumes

By
Shelby D. Hunt;
Shelby D. Hunt
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Shannon B. Rinaldo
Shannon B. Rinaldo
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Author and Other Information
Shelby D. Hunt
Shannon B. Rinaldo
© Emerald Group Publishing Limited
2011
Doi:
https://doi.org/10.1108/S1548-6435(2011)0000008006
  • Published:
    2011
© Emerald Group Publishing Limited
2011

The Legends in Marketing series presents compilations of the seminal works of marketing scholars who have made significant contributions to the discipline of marketing. This review discusses the structure and contents of the volumes that comprise Legends in Marketing: Shelby D. Hunt (Sage, forthcoming).

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