Can the Understanding of Economics Lead to Conscious Sustainability? The Example of Love

Consideration of the micro-foundations of sustainability, arising from an empirical study of Conscious Corporate Growth in business enterprises, shows the capacity of firms to act as a vehicle to nurture virtue and human well-being. The example of love is used to examine the capacity of individuals and organizations to engage in such activity. We are unable to understand love without direct experience of it. That experience may help us to engage in similar activity, through mindfulness and other contemplative practices, to train ourselves and our organizations in conscious sustainability.