Chapter 5: The Social Sharing of Emotions and Threatened Identities in Family Businesses: Common Challenges and Women’s Disadvantages

In this chapter, we address challenges and constraints to sharing negative emotionally-charged events in the family business context, and how this has an effect on ownership or manager identity. We examine the specific structural and social characteristics of family businesses that can undermine the benefits of socially sharing emotions. We provide illustrations of sharing emotions with external and internal partners of family businesses. We specifically point out the difficulty of sharing due to the deeply personal nature of the emotional events involved, the complexity of relationships, lack of trust, bullying, exclusion, and family expectations.

We conclude that women may be disadvantaged in different ways, such as being exposed to more emotionally challenging events than men, having a limited and crippled network of confidants within and outside the family business, and perceiving themselves as having signs of weakness. All these constraints hinder women from building a solid ownership or manager identity.

Our suggestions to family members and external partners alike are to work on continuous awareness and consciousness building where everything that is mentionable is also manageable, to strengthen relationships through so-called “check-ins” to develop effective communication skills, and to openly discuss family expectations.