8: The Russian Sport Industry

The potential of Russian market makes it one of the most investment-attractive for sports organizations around the world. Speaking about the sport industry, we mean market in which people, activities, business, and organizations involved in producing, facilitating, promoting, or organizing any activity, experience, or business enterprise focused on sports. It is the market in which the businesses are products offered to its buyers are sports related and may be goods, services, people, places, or ideas.

Insights into the peculiarities of Russian sport industry, its historical development, current state, and major trends, along with the examination of specific features of sport management and sport administration in the Russian political and economic context, is important for development of a global sport manager’s professional competence. Russian experience in holding major sporting events, excellence in sport performance, as well as sport management and entrepreneurship in terms of a state-based sport system, may be a source of good practices for achieving global success in the field of sport business.