Book cover for Review of Marketing Research
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Review of Marketing Research
Review of Marketing Research
Edited by
Naresh K. Malhotra
Naresh K. Malhotra
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Author and Other Information
Emerald Group Publishing Limited
Volume
6
DOI:
https://doi.org/10.1108/S1548-6435(2010)6
ISBN electronic:
978-0-85724-728-5
ISBN print:
978-0-76562-127-6
Series ISSN:
1548-6435
Publication date:
2010
Book Chapter

Customer Co-Creation

By
Matthew S. OHern;
Matthew S. OHern
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Aric Rindfleisch
Aric Rindfleisch
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Author and Other Information
Matthew S. OHern
Aric Rindfleisch
© Emerald Group Publishing Limited
2010
Doi:
https://doi.org/10.1108/S1548-6435(2009)0000006008
  • Published:
    2010

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First page of Customer Co-Creation
© Emerald Group Publishing Limited
2010
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