Innovation is an increasingly distributed process, involving networks of geographically dispersed players with a variety of possible, and dynamic, value chain configurations (Fraser, Minshall, & Probert, 2005). ‘Open innovation’ is one term that has emerged to describe ‘[…] the use of purposive inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation, respectively’ (Chesbrough, Vanhaverbeke, & West, 2006). This is contrasted with the ‘closed’ model of innovation where firms typically generate their own ideas which they then develop, produce, market, distribute and support.

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