INTERNATIONAL BUSINESS IN A VUCA WORLD

PROGRESS IN INTERNATIONAL BUSINESS RESEARCH

Series Editors: The European International Business Academy (EIBA)

Recent Volumes:

Volume 1:Progress in International Business Research – Edited by Gabriel R. G. Benito and Henrich R. Greve
Volume 2:Foreign Direct Investment, Location and Competitiveness – Edited by John H. Dunning and Philippe Gugler
Volume 3:New Perspectives in International Business Research – Edited by Maryann P. Feldman and Grazia D. Santangelo
Volume 4:Research on Knowledge, Innovation and Internationalization – Edited by Jorma Larimo and Tia Vissak
Volume 5:Reshaping the Boundaries of the Firm in an Era of Global Interdependence – Edited by José Pla-Barber and Joaquín Alegre
Volume 6:Entrepreneurship in the Global Firm – Edited by Alain Verbeke, Ana Teresa Tavares-Lehmann and Rob van Tulder
Volume 7:New Policy Challenges for European MNEs – Edited by Rob van Tulder, Alain Verbeke and Liviu Voinea
Volume 8:International Business and Sustainable Development– Edited by Rob van Tulder, Alain Verbeke and Roger Strange
Volume 9:Multinational Enterprises, Markets and Institutional Diversity – Edited by Alain Verbeke, Rob Van Tulder and Sarianna Lundan
Voume 10:The Future of Global Organizing – Edited by Rob van Tulder, Alain Verbeke and Rian Drogendijk
Volume 11:The Challenge of BRIC Multinationals – Edited by Rob van Tulder, Alain Verbeke, Jorge Carneiro and Maria Alejandra Gonzalez-Perez
Volume 12:Distance in International Business: Concept, Cost and Value – Edited by Alain Verbeke, Jonas Puck and Rob van Tulder
Volume 13:International Business in the Information and Digital Age – Edited by Rob van Tulder, Alain Verbeke and Lucia Piscitello

PROGRESS IN INTERNATIONAL BUSINESS RESEARCH VOLUME 14

INTERNATIONAL BUSINESS IN A VUCA WORLD: THE CHANGING ROLE OF STATES AND FIRMS

EDITED BY

ROB VAN TULDER

Erasmus University, The Netherlands

ALAIN VERBEKE

University of Reading, UK; Vrije Universiteit Brussel, Belgium; University of Calgary, Canada

BARBARA JANKOWSKA

Poznan University of Economics and Business, Poland

United Kingdom – North America – Japan – India – Malaysia – China

Emerald Publishing Limited

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First edition 2020

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A catalogue record for this book is available from the British Library

ISBN: 978-1-83867-256-0 (Print)

ISBN: 978-1-83867-255-3 (Online)

ISBN: 978-1-83867-257-7 (Epub)

ISSN: 1745-8862 (Series)

List of Contributorsix
Preface – Peter J. Buckley – A Tributexiii
Introduction: Progress in International Business Research in an Increasingly Vuca World 
Rob van Tulder, Barbara Jankowska and Alain Verbeke1
PART I: INTERNATIONAL BUSINESS IN A VUCA ENVIRONMENT
Chapter 1 The Role of International Business Theory in an Uncertain World 
Peter J. Buckley23
Chapter 2 The Impossibility of International Business 
Mark Casson31
Chapter 3 The Firms of Our Times: Risk and Uncertainty 
Peter W. Liesch and Lawrence S. Welch41
Chapter 4 Can Vuca Help Us Generate New Theory within International Business? 
L. Jeremy Clegg, Hinrich Voss and Liang Chen55
PART II: NEW PERSPECTIVES ON THE INTERPLAY BETWEEN FIRMS AND THE NON-MARKET
Chapter 5 Production Switching and Vulnerability to Protectionism 
Ari Van Assche and Byron Gangnes69
Chapter 6 Institutional Schisms in Argentina: The Impact of Intergovernmental Organizations on Country Institutional Environments 
Elizabeth Moore, Kristin Brandl and Luis Alfonso Dau89
Chapter 7 The Future of Transatlanticism: Effects of a Rise of US Import Tariffs on Exports in the German Automotive Sector. A Quantitative, Data Driven Approach 
Moritz Kath and Natalia Ribberink103
Chapter 8 Passive, Aggressive or Creative? Adjustment Strategies of Companies Affected by Sanctions 
Beata Stępień and Patrick M. Weber131
Chapter 9 How Economic Freedom Affects Transaction Costs 
Bruno Buscariolli and Jorge Carneiro157
PART III: NEW GOVERNANCE CHALLENGES IN INTERNATIONAL BUSINESS
Chapter 10 Macroenvironmental Dynamism and Firm Risk Management – An Exploratory Investigation 
Florian Klein, Jonas Puck and Martin Weiss173
Chapter 11 Top Management Team Influence on Firms’ Internationalization Complexity 
Tommaso Vallone, Stefano Elia, Peder Greve, Lisa Longoni and Daniele Marinelli199
Chapter 12 What Happens After Offshoring? A Comprehensive Framework 
Marco Bettiol, Maria Chiarvesio, Eleonora Di Maria, Cristina Di Stefano and Luciano Fratocchi227
Chapter 13 The Role of Institutional Context in Backshoring Decisions 
Lise Lillebrygfjeld Halse, Bella Belerivana Nujen and Hans Solli-Sæther251
Chapter 14 Multinationals and the European Poor: Reverse Knowledge Transfer or Ad Hoc Solutions? 
Antonella Zucchella and Serena Malvestito269
PART IV: NEW CONTEXTS FOR NEWLY INTERNATIONALIZING FIRMS
Chapter 15 Born Globals or Born Regionals? A Study of 32 Early Internationalizing smes 
Sara Melén Hånell, Emilia Rovira Nordman and Daniel Tolstoy289
Chapter 16 Facilitating International Venturing of Emerging Market Firms Through Entrepreneurial Transformation: Contingent Role of Technological Environment 
Chen Han and Bo Bernhard Nielsen309
Chapter 17 Uncertainty and Decision-making in Sme Internationalization: The Importance of Control, Prediction, and Knowledge 
Luis Oliveira, Wensong Bai, Martin Johanson, Milena Ratajczak-Mrozek and Barbara Francioni333
Chapter 18 The Internationalization of Early Stage Social Enterprises 
Tiina Ritvala and Rilana Riikkinen357
PART V: CONTEMPORARY MANAGEMENT PERSPECTIVES IN IB RESEARCH
Chapter 19 Vuca and the Future of the Global Mobile Telco Industry 
Angels Dasi, Frank Elter, Paul Gooderham and Torben Pedersen383
Chapter 20 Managing Ambidexterity Using Networking Perspective – Added Value or Necessity? Empirical Evidence from Poland 
Joanna Radomska, Przemysław Wołczek and Susana Costa e Silva403
Chapter 21 Exploring the Context-specific Talent Management Practices and their Link to Firms’ Absorptive Capacity in Emerging Markets: Brazil vs Russia 
Marina Latukha, Louisa Selivanovskikh and Maria Laura Maclennan419
Chapter 22 Institutional Effects on the Ownership in Cross-border Acquisitions by African Firms 
João Neves de Carvalho Santos, Manuel Portugal Ferreira and José Carlos Rodrigues435
Chapter 23 When does Adaptation to Foreign Markets Matter? An Institutional Approach to the Internationalization of Post-transition Economy Firms 
Mariola Ciszewska-Mlinarič and Piotr Trąpczyński459
Chapter 24 Outward Foreign Direct Investment and Multinationality of Emerging Multinationals 
Mohamed Amal and Huaru Kang481
Index507
Mohamed AmalRegional University of Blumenau, Brazil
Wensong BaiDalarna University and Uppsala University, Sweden
Marco BettiolUniversity of Padova, Italy
Kristin BrandlUniversity of Victoria, Canada
Peter BuckleyUniversity of Leeds, UK
Bruno BuscariolliFundação Getúlio Vargas, Brazil
Mark CassonUniversity of Reading, UK
Liang ChenUniversity of Melbourne, Australia
Maria ChiarvesioUniversity of Udine, Italy
Mariola Ciszewska-MlinaričKozminski University, Poland
L. Jeremy CleggUniversity of Leeds, UK
Angels DasiUniversity of Valencia, Spain
Luis Alfonso DauNortheastern University, USA
Eleonora Di MariaUniversity of Padova, Italy
Cristina Di StefanoUniversity of L’Aquila, Italy
Stefano EliaPolitecnico di Milano, Italy
Frank ElterTelenor Research, Norway
Manuel FerreiraUniversidade Federal de Lavras, Brazil and Polytechnic Institute of Leiria, Portugal
Barbara FrancioniUniversity of Urbino Carlo Bo, Italy
Luciano FratocchiUniversity of L’Aquila, Italy
Byron GangnesUniversity of Hawaii at Manoa, USA
Peder GreveUniversity of Reading, UK
Paul GooderhamNorwegian School of Economics, Norway
Lise Lillebrygfjeld HalseMolde University College, Norway
Chen HanXi’an Jiaotong University, P.R. China
Barbara JankowskaPoznań University of Economics and Business, Poland
Martin JohansonDalarna University and Uppsala University, Sweden
Huaru KangZhengzhou University, China
Moritz KathHamburg University of Applied Sciences, Germany
Florian KleinWU Vienna, Austria
Marina LatukhaSt Petersburg State University, Russia
Peter W. LieschThe University of Queensland, Australia
Lisa LongoniPolitecnico di Milano, Italy
Maria Laura MaclennanCentro Universitario Fei, Brazil
Serena MalvestitoUBS, Italy
Jorge ManoelFundação Getúlio Vargas, Brazil
Daniele MarinelliPolitecnico di Milano, Italy
Sara Melén HånellStockholm School of Economics, Sweden
Elizabeth MooreNortheastern University, USA
Bella Belerivana NujenNorwegian University of Science and Technology, Norway
Bo Bernhard NielsenThe University of Sydney, Australia and Copenhagen Business School, Denmark
Luis OliveiraDalarna University, Sweden, and University of São Paulo, Brazil
Torben PedersenBocconi University, Italy
Jonas PuckWU Vienna, Austria
Joanna RadomskaWrocław University of Economics, Poland
Milena Ratajczak-MrozekPoznań University of Economics and Business, Poland
Natalia RibberinkHamburg University of Applied Sciences, Germany
Rilana RiikkinenAalto University School of Business, Finland
Tiina RitvalaAalto University School of Business, Finland
José Carlos RodriguesPolytechnic Institute of Leiria, Portugal
Emilia Rovira NordmanMälardalen University, Sweden
João Neves de Carvalho SantosCenter of Applied Research in Management and Economics, and Polytechnic Institute of Leiria, Portugal
Louisa SelivanovskikhSt Petersburg State University, Russia
Susana Costa e SilvaCatólica Porto Business School, Universidade Católica Portuguesa, Portugal and Wrocław University of Economics, Poland
Hans Solli-SætherNorwegian University of Science and Technology, Norway
Beata StępieńPoznań University of Economics and Business, Poland
Daniel TolstoyUppsala University, Sweden
Piotr TrąpczyńskiPoznań University of Economics and Business, Poland
Tommaso ValloneUniversity of Reading, UK
Ari Van AsscheHEC Montreal, Canada
Rob van TulderErasmus University, The Netherlands
Alain VerbekeUniversity of Reading, UK; Vrije Universiteit Brussel, Belgium; University of Calgary, Canada
Hinrich VossUniversity of Leeds, UK
Patrick M. WeberUniversity of Konstanz, Germany
Martin WeissVlerick Business School, Belgium
Lawrence S. WelchMelbourne Business School, Australia
Przemysław WołczekWrocław University of Economics, Poland
Antonella ZucchellaUniversity of Pavia, Italy

The modern theory of the multinational enterprise (MNE) was developed over several decades and remains at the core of mainstream international business (IB) research. Many scholars have contributed key intellectual pieces to explain why MNEs exist, and why their governance evolves over time. One of the most influential among these scholars has been Professor Peter J. Buckley, OBE.

Peter Buckley’s scientific oeuvre, which has been cited more than 40,000 times (Google Scholar), includes over 275 intellectual contributions to the IB field. Peter Buckley’s thinking has consistently been innovative and highly insightful. It has kept pace with the changing nature of the global economy and the nonlinear governance trajectories of the internationally operating firms that function within it. Macro-level changes and micro-level decision-making are closely intertwined. Peter Buckley has always remained at the forefront of conceptual thinking on the evolving relationships between these two levels.

As Editors, we dedicate this book to Peter Buckley: Volume 14 in the Progress in International Business Research (PIBR) series, based on the conferences of the European International Business Academy (EIBA), addresses the many challenges MNE face when expanding or repositioning themselves in the global environment, whereby the tensions between micro-level strengths and weaknesses, and macro-level opportunities and threats, are front and center.

In addition to the close match between Peter Buckley’s oeuvre and the theme of this research volume, there are four other, substantive reasons why we decided to honor him.

First, The Future of the Multinational Enterprise, co-authored with Professor Mark Casson, and first published in 1976, is one of the pillars of IB theorizing. It credibly demonstrates that contemporary MNEs have features that make them a comparatively efficient governance vehicle to conduct cross-border exchanges of intermediate goods, such as technological knowledge. This work has been instrumental to hundreds of empirical studies on MNE international expansion trajectories.

Second, Peter Buckley’s work on Chinese foreign direct investment (FDI) (co-authored inter alia with Jeremy Clegg, Adam Cross, Xi Liu, Hinrich Voss, and Ping Zheng), carefully contextualized the rationale for Chinese outward FDI. It demonstrated that in the Chinese context, both micro-level parameters and pro-active, government policies must be considered simultaneously, to explain FDI decisions.

Third, Peter Buckley popularized the notion of Global Factory, which – as he has pointed out many times – is neither global nor a factory. It moves IB thinking far beyond the narrow scope of the MNE as a hierarchical structure. The MNE increasingly functions as network orchestrator, whereby it develops a large number of relationships with external economic actors, beyond simple market exchanges, much in line with the literature on asymmetrical and flagship-based networks. Related to his more applied research efforts, he functioned as consultant in particular to UNCTAD for which he served as Principal Consultant for the 2011 World Investment Report.

Fourth, and perhaps most importantly, Peter Buckley has been a tireless servitor to the field of IB research. He has been a role model for numerous academics, demonstrating the highest levels of integrity and research excellence, but also consistently showing patience and kindness, especially toward young and aspiring IB researchers. His numerous accolades (as Fellow of the British Academy and the Academy of Social Sciences) highlight not only his multi-disciplinary take on IB-relevant themes, but also his dedication to educate future generations of students and managers. His dedication-driven leadership style and determination to improve the IB field, have encouraged him to assume high-level administrative roles to serve the IB community, inter alia as President of the Academy of International Business (2002–2004) and as Chair of the European International Business Academy (2009–2012).

Scholarly contributions and long-standing dedication to fostering the field of IB, both in theory and practice, are the main criteria applied to select the scholar to whom a PIBR volume is dedicated. Peter Buckley will join the distinguished group of Danny Van Den Bulcke, Alan Rugman, Lou Wells, Rosalie Tung, and Lorraine Eden, as the honorees for the respective years 2015-2019. Each of these scholars has been a larger-than-life figure, establishing the IB research field as a legitimate area of scientific inquiry. As IB researchers, we are proud to stand of the shoulders of these giants.

The Editors

Rob van Tulder, Alain Verbeke and Barbara Jankowska

Peter Buckley and Mark Casson (1974)

[on the drive back from Budapest where they discussed the ideas that became “The Future of the Multinational Enterprise” (1976) and (re)invented internationalisation]

Peter Buckley and Mark Casson (1974)

[on the drive back from Budapest where they discussed the ideas that became “The Future of the Multinational Enterprise” (1976) and (re)invented internationalisation]

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Peter Buckley, OBE (2019)

Peter Buckley, OBE (2019)

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