Doing Right (by) Thematic Analysis

The use of thematic analysis (TA) as a qualitative analytical technique is gaining traction in higher education research. This is a positive development, since TA has a lot to offer in terms of enhancing scholars' analytical prowess. However, its usage in higher education as a field of study appears at times to be inaccurate. In other cases, methodological steps remain unclear, if not completely obscured, making it difficult for a reader to understand how this method should be conducted and/or how specific results/findings have been achieved. Also, researchers have widely embraced a variation of TA that emerged in the last decade and a half, neglecting the original, rigorous method put forward by Boyatzis in the late 1990s. This contribution takes a critical look at the current use of TA in higher education research. It highlights current issues in its application, presents and constructively criticizes the most employed approach to TA in higher education, and proposes greater consideration for TA's original specification and procedural guidelines.