Chapter 8: When Supply Chain Sustainability Means Supply Chain Resilience: The Case of Dr. Bronner's

Interest in the intersection of sustainability and supply chain resiliency has grown in recent years by managers and scholars. However, examples of how sustainability can improve resiliency are rare. The purpose of this article is to address this dearth of evidence by investigating how sustainable strategies and practices can create more robust supply chains that are resilient to global disruptions. A strategic model of resiliency is introduced based on the supply chain management practices at Dr. Bronner’s, a rapidly growing personal care product company. The case study data explores the relationship between sustainability and resiliency and reveals a potential pathway for companies to merge the two.