Chapter 3: Factors Influencing the Adoption of Business Analytics and Their Effect on Enhancing Financial Reporting Quality

This study aims to investigate the Jordanian Telecommunications Company's implementation of business analytics and how it affects the caliber of its financial reporting. The staff members of Jordanian telecom businesses will receive a questionnaire. Previous research has indicated that organizational, technological, and environmental factors have a significant role in influencing the choice to use business analytics. It is also anticipated that pressure from competitors, top management backing, and cost savings would all have a significant impact on the intention to use business analytics. These financial reports have improved in quality as a result. These anticipated outcomes demonstrate how crucial it is for businesses to employ business analytics as a tool to improve their financial performance and ability to compete in the global marketplace.