Acknowledgments

We would like to thank the members of WE ARE AVA as well as Benedikt Maile for their openness to take us into their creation process. Furthermore, we thank the editors of this volume for their perceptive feedback and valuable suggestions on previous versions of this manuscript. Finally, we thank our colleagues from the Swiss Institute of Small Business and Entrepreneurship of the University of St. Gallen and the Zurich Centre for Creative Economies of the Zurich University of the Arts for their encouraging discussions on previous drafts.