Perspektiven der schweizer bergbahnbranche — eine fallstudie für die transformation einer wichtigen touristischen teilbranche

The article is a summarised version of a prospective study for the Swiss tourism region of Valais by the Institute for Public Management and Tourism (ITD) of the University of St. Gallen which has been achieved in April 2000. The Transformation Model has served as theoretical background. The Swiss Ski area industry was for a long time a driver of the tourism development in the Alpine regions. The transformation of this sector has a direct impact on the transformation of destinations and other sectors. The necessary changes, the business models and the problems of financing investments explain the transformation process. The analysis is based on two major scenarios. If the status quo — scenario is followed, it would not be possible to change the structures. In this case, the public sector has to support the sector with payments of about 1,5 billions of sfr for the next decade. In the other case of a more managed development, the strategies and the structure of the sector's enterprises have to guarantee a sustainable development. The authors are in favour of a vertical integration of a destination which can create economies of scope rather than for a horizontal integration and economies of scale.