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Volume 55, Issue 4
1 April 2000
This article was originally published in
The Tourist Review
The Tourist Review Cover Image for Volume 55, Issue 4
Review Article| April 01 2000

Management strategique de la cooperation entre les entreprises et les organisations du tourisme

Publisher: Emerald Publishing
Print ISSN: 0251-3102
© MCB UP Limited
2000
The Tourist Review (2000) 55 (4): 56–70.
https://doi.org/10.1108/eb058349

Co‐operation is necessary for the economic survival of destinations with a fragmented offer under conditions of global competition. Customer orientation forces the SME's to co‐operate for the development and the commercialisation of tourism services.

Keywords: Make or buy decisions, Forms of co‐operation, strategies of co‐operation, strategic management
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© MCB UP Limited
2000
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