Chapter 15: Catalysing Destination Sustainability: Role of Self-Help Groups

This research article explores the intricate relationship between self-help groups (SHGs) and destination sustainability in the context of tourism. SHGs, typically formed by individuals with shared interests and objectives, have gained prominence as a means to promote economic, social and environmental sustainability at tourism destinations. This study investigates the impact of SHGs on destination sustainability, focusing on various dimensions, including economic empowerment, cultural preservation, environmental conservation and social development. After conducting an extensive review of the literature and supported by empirical case studies, this chapter undertakes a comprehensive analysis of the role played by SHGs in promoting the sustainability of tourism destinations. Furthermore, it examines the challenges encountered by SHGs in their pursuit of sustainable tourism objectives. The findings of this research contribute to a better understanding of the potential of SHGs in fostering destination sustainability and provide valuable insights for policymakers, destination managers and stakeholders interested in harnessing the power of community-driven initiatives for sustainable tourism.