Chapter 7: Smart Destinations and Artificial Intelligence for Rethinking and Rebuilding Tourism: Case From China and Hong Kong

The development of ‘smart destinations’ has fundamentally altered the travel and tourism sector by making trips more individualised and enhancing overall operational effectiveness. Using (AI) technology in the creation of smart destinations has provided the tourism industry with the opportunity to reimagine and redevelop tourism in a way that is both environmentally responsible and technologically advanced. This chapter investigates the use of AI and smart destinations in China and Hong Kong with the goals of enhancing tourist experiences, boosting environmental sustainability, and propelling economic expansion. AI and smart destinations have greatly impacted China and Hong Kong tourism. AI has improved tourism, customer service, and trip recommendations while intelligent destinations reduce carbon emissions and promote ecotourism to sustain tourism. AI and intelligent locations boost visitor satisfaction and economic growth. As the tourism industry faces future challenges, AI technology and smart destinations will be crucial to creatively and sustainably rebuild tourism. Smart locations and AI have transformed tourism by offering customised, efficient, and environmentally responsible travel experiences.