This paper aims to review the contributions made to the strategic question about the challenges and opportunities driving the Russian tourism and hospitality market as it becomes more diverse with new destinations.
Based on the strategic question, a brief analysis of each contribution was carried out to identify the key findings, as they relate to the theme.
The findings reveal 11 key characteristics related to major issues and shifts in the contemporary Russian tourism and hospitality market.
The findings add to the literature on hospitality and tourism in emerging markets by unveiling the pros and cons of developing new destinations and types of tourism in Russia. Overall, the theme issue provides a useful framework for discussion with a wider range of stakeholders. This is important to both academics and practitioners engaged in hospitality and tourism development and research.
All 11 articles have contributed different perspectives to the topic and confirm that it is important for all key stakeholders to consider both international trends in hospitality and tourism and the region-specific resources and opportunities that make many parts of Russia potentially attractive to different target audiences with broad interests and preferences.
