Reflections on the theme issue outcomes: Why is the Russian tourism and hospitality market becoming more diverse with new destinations? Available to Purchase

Marina Y. Sheresheva is Professor at the Lomonosov Moscow State University where she teaches courses in inter-firm networking, marketing and management. She is also Head of the Laboratory for Institutional Analysis and Director of the Research Center for Network Economy (www.econ.msu.ru/science/RCNE/), which conducts research commissioned by the Federal Government, as well as regional authorities, and by corporations, related to the most significant economic and management issues, including hospitality and tourism development. Marina’s scholarly research and publications embrace institutional analysis, inter-firm networking, sustainability issues, consumer behaviour, experience economy, destination branding and tourism marketing. She graduated from the Lomonosov Moscow State University (1985), obtained her PhD (1988) and then Doctoral Degree (2007) at the Lomonosov Moscow State University, Russia.

Worldwide Hospitality and Tourism Themes (WHATT) aims to make a practical and theoretical contribution to hospitality and tourism development and we seek to do this by using a key question to focus attention on an industry issue. If you would like to contribute to our work by serving as a WHATT theme editor, do please contact the Managing Editor, Dr Richard Teare. Richard Teare is the corresponding author and can be contacted at: whatt@gullonline.org