FUTURE WORKSCAPES

INTERNATIONAL PERSPECTIVES ON EQUALITY, DIVERSITY AND INCLUSION

Series Editor: Mustafa F. Özbilgin

Recent Volumes:

Volume 1:Practical and Theoretical Implications of Successfully Doing Difference in Organizations, Edited by Donnalyn Pompper
Volume 2:Gender, Careers and Inequalities in Medicine and Medical Education: International Perspectives, Edited by Maria Tsouroufli
Volume 3:Management and Diversity: Perspectives from Different National Contexts, Edited by Mustafa F. Özbilgin and Jean-François Chanlat
Volume 4:Management and Diversity: Thematic Approaches, Edited by Mustafa F. Özbilgin and Jean-François Chanlat
Volume 5:The Strength of Difference: Itineraries of Atypical Bosses, Edited by Norbert Alter
Volume 6:Race Discrimination and Management of Ethnic Diversity and Migration at Work: European Countries’ Perspectives, Edited by Joana Vassilopoulou, Julienne Brabet and Victoria Showunmi
Volume 7:Lived Experiences of Exclusion in the Workplace: Psychological & Behavioural Effects, Edited by Kurt April, Babar Dharani and Amanda Ronita April
Volume 8:Management and Organizational Studies on Blue & Grey Collar Workers: Diversity of Collars, Edited by Joanna Paliszkiewicz and Demet Varoğlu
Volume 9:Contemporary Approaches in Equality, Diversity and Inclusion: Strategic and Technological Perspectives, Edited by Berk Kucukaltan
Volume 10:Care and Compassion in Capitalism, Edited by Cagri Yalkin and Mustafa F. Özbilgin

INTERNATIONAL PERSPECTIVES ON EQUALITY, DIVERSITY AND INCLUSION - VOLUME 11A

FUTURE WORKSCAPES: STRATEGIC INSIGHTS AND INNOVATIONS IN HUMAN RESOURCES AND ORGANIZATIONAL DEVELOPMENT

EDITED BY

JOANNA PALISZKIEWICZ

Warsaw University of Life Sciences, Poland

DEMET VAROĞLU

TOBB University of Economics and Technology, Türkiye

AND

OLENA KULYKOVETS

Warsaw University of Life Sciences, Poland

United Kingdom – North America – Japan – India – Malaysia – China

Emerald Publishing Limited

Emerald Publishing, Floor 5, Northspring, 21-23 Wellington Street, Leeds LS1 4DL.

First edition 2025

Editorial matter and selection © 2025 Joanna Paliszkiewicz, Demet Varoğlu, and Olena Kulykovets.

Individual chapters © 2025 The authors.

Published under exclusive licence by Emerald Publishing Limited.

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British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

ISBN: 978-1-83608-933-9 (Print)

ISBN: 978-1-83608-932-2 (Online)

ISBN: 978-1-83608-934-6 (Epub)

ISSN: 2051-2333 (Series)

To Natalia,

May you always dream big and follow your heart – J. P.

To my parents Zerrin and Kadri Bacacı – D. V.

To my husband, Mariusz, for his boundless patience and unwavering understanding – O. K.

List of Figures and Tablesix
About the Editorsxi
About the Contributorsxiii
Foreword by Fatih Çetinxvii
Foreword by Ireneusz Dąbrowskixix
Prefacexxi
SECTION I: THE EVOLUTION OF WORK ENVIRONMENT
Chapter 1: Limitations of Techno-empowerment: Multi-method Research on the Perception of Autonomous Machines in Human-centered and Sustainable Automation with Artificial Intelligence 
Artur Modliński, Joanna Kedziora and Damian Kedziora3
Chapter 2: E-Ticket is the New Platform for Transportation Services Providers – The Case in Vietnam 
Huynh Quang Canh Trinh, Minh Anh Nguyen, Thi Thanh Truc Dau, Thi Tam Nhu Tai Cao and Trinh Thuy Anh Vo15
Chapter 3: Solidarity-based Women Cooperatives as Co-working Spaces in Istanbul 
Zeynep Özsoy and Mustafa Şenyücel33
Chapter 4: Application of Bibliometrix App in the Context of Digital Transformation and Automation of SCM and Logistics Sector 
Daniil Ilyich Golubtsov, Damian Kedziora, Rysty Bozmanaevna Sartova and Paweł Kędziora47
Chapter 5: Factors Affecting Consumers’ Purchase Intention Toward Energy-efficient Household Appliances in Ho Chi Minh City – Vietnam 
Thi Hong Thu Nguyen and San Nguyen-Ngoc63
SECTION II: HUMAN RESOURCE STRATEGIES AND ORGANIZATIONAL DEVELOPMENT
Chapter 6: Customer Webrooming Behavior in Consumer Electronics Industry of Bangladesh: Determining Online Search Factors 
Mohammed Abdur Rahman, Zahurul Alam and Mohammad Khaled Afzal83
Chapter 7: Continuance Intention in Professional Networking Site: The Role of Perceived Values and Sociability 
Trang Nguyen and Xuan Tai Mai95
Chapter 8: An Alignment Between Strategic Policies and Recruitment and Selection Practice in Maldives Civil Service Organization 
Muna Fathmath and Ahmad Albattat107
Chapter 9: Trust in Employee- and Employer-based Brand Equity for Different-collar Workers 
Hanna Górska-Warsewicz119
Index137
Fig. 1.1.Sources of Autonomous Technology’s Perceived Risk.10
Fig. 1.2.Third Component of Autonomous Machine’s Perceived Risk.12
Fig. 2.1.Research Model.23
Fig. 4.1.Research Design.52
Fig. 4.2.Main Information (Statistics).53
Fig. 4.3.Most Relevant Sources.54
Fig. 4.4.Sources’ Production over Time.55
Fig. 4.5.Most Relevant Authors.56
Fig. 4.6.Authors’ Local Impact (Hirsch Index).56
Fig. 4.7.Most Relevant Affiliations.57
Fig. 4.8.Most Cited Documents.57
Fig. 4.9.Words’ Frequency over Time.58
Fig. 4.10.Factorial Analysis.59
Fig. 5.1.Research Model.73
Fig. 5.2.SEM Results.75
Fig. 6.1.The Theoretical Framework to Investigate the SO-related Reasons of Webrooming.86
Fig. 7.1.Conceptual Framework.101
Fig. 8.1.Conceptual Framework of Hypothesis Study.110
Fig. 8.2.Initial Measurement Model for SPs Construct.113
Fig. 8.3.Hypothesis Mediating Model of Bootstrapping Procedure.114
Fig. 8.4.Respondents’ View of SPs Affects the RSP on OP.115
Fig. 9.1.Number of Publications and Citations Related to Employee-based Brand Equity Between 1993 and 2023.124
Fig. 9.2.Number of Publications and Citations Related to Employer-based Brand Equity Between 2002 and 2023.125
Fig. 9.3.Bibliometric Mapping of Keyword Co-occurrence in Publications Related to Employee-based Brand Equity.127
Fig. 9.4.Bibliometric Mapping of Keyword Co-occurrence in Publications Related to Employer-based Brand Equity.129
Table 1.1.Participants.6
Table 1.2.Reasons and Decision Types.7
Table 1.3.Participants.12
Table 2.1.Demographic Profile.24
Table 2.2.Results of KMO and Bartlett Tests of Independent Variables Perceived Ease of Use.25
Table 2.3.Results of KMO and Bartlett Tests of Independent Variables E-Trust.25
Table 2.4.Results of KMO and Bartlett Tests of Independent Variables E-Satisfaction.25
Table 2.5.Results of KMO and Bartlett Tests of Independent Variables Price Perception.26
Table 2.6.Results of KMO and Bartlett Tests of Independent Variables Technology.26
Table 2.7.Results of KMO and Bartlett Tests of Independent Variables Perceived Usefulness.26
Table 4.1.Annual Scientific Production.53
Table 4.2.Most Frequent Words.58
Table 5.1.Demographic Characteristics.74
Table 6.1.Demographic Information of the Different Respondents.88
Table 6.2.Internal Reliability Analysis Result.89
Table 6.3.Correlation Matrix of “SO” and Its Independent Variables.89
Table 6.4.In General Model Fit of Dependent and the Independent Variables.90
Table 6.5.Overall Model fit of Dependent and the Independent Variables.91
Table 6.6.Regression Output for “SO” and Its Independent Variables.91
Table 7.1.Measurements.101
Table 8.1.Descriptive Statistics of Research Study: Gender, Age, Education, Income, and Experience.112
Table 8.2.Reliability Statistics of the Study.113
Table 8.3.Mediation Model Direct and Indirect Effect Results.114
Table 8.4.Mediation Hypothesis Test Direct and Indirect Effect Findings.114

Joanna Paliszkiewicz works as a Full Professor at the Warsaw University of Life Sciences (WULS—SGGW). She is the Director of the Management Institute. She is also an Adjunct Professor at the University of Vaasa in Finland. She obtained academic title “Full Professor” from International School for Social and Business Studies in Slovenia. She is well recognized in Poland and abroad for her expertise in management issues: knowledge management and trust management. She has published over 250 papers/manuscripts and is the author/co-author/editor of 21 books. Currently, she serves as the Deputy Editor-in-Chief of the Management and Production Engineering Review. She is an Associate Editor for the Journal of Computer Information Systems, Expert System with Applications, Issues in Information Systems, Przegląd Organizacji, Intelligent Systems with Applications. She serves as the President of the International Association for Computer Information Systems in the United States.

Demet Varoğlu received her B.Sc. (1983) and MBA (1986) degrees from Middle East Technical University (METU), Department of Business Administration. She completed her Ph.D. (1993) at Ankara University, Department of Business Administration and earned her Associate Professor degree in the field of Organizational Behavior at 2000.

Starting from the position of Research Assistantship (1984) she was among the academic staff of METU Department of Business Administration for more than 20 years. Between 2004 and 2006, she served as the Chairperson of the Gender and Women Studies Program at METU.

Since 2006, she has been working at TOBB University of Economics and Technology, Department of Business Administration. She is the first female academician who received the full professor title (March 2018) in her department and is currently a member of the university senate. Besides introductory and/or must courses on business administration, management, organizational behavior, and human resource management, she has taught and continues to teach undergraduate and graduate level courses on power and politics in organizations, gender issues in organizations and negotiation. She has national and international publications on power and politics, gender, conflict management, information sharing, leadership, and employee selection decisions. Her current research interests are diversity and discrimination at the workplace, counter-productive work behaviors, and emotions in organizations. Together with two colleagues, she received the Turkish Education Association’s 1999 National Award on Education Research.

Olena Kulykovets is an Assistant Professor of the Management Institute at the Warsaw University of Life Sciences. She obtained her PhD in 2022 in the discipline of Management and Quality Sciences at the University of Warsaw, Faculty of Management. Her scientific interests focus on topics related to non-standard marketing tools, as well as the use of modern technologies in the field of scientific research, and the use of artificial intelligence to support the marketing activities of enterprises.

Mohammed Abdur Rahman is a Research Fellow at the University of Chittagong, Bangladesh, and also a Project Fellow at Oxfam in Bangladesh. He holds a BBA in Management and an MBA in Supply Chain Management from the University of Chittagong. Additionally, he completed a Diploma in Computer Science and Application from Bangladesh Open University. His research interests focus on the integration of information technology in business, covering topics such as e-commerce and webrooming.

Zahurul Alam is a Professor and Chairman in the Department of Management at the University of Chittagong, Bangladesh. He previously served as an Associate Professor at Bangladesh University of Textiles in Dhaka, an Academic Advisor in the Faculty of Business Administration at Leading University in Sylhet, and the Coordinator of the MBA program at BGC Trust University, Bangladesh. With over 28 years of experience, he has published numerous research papers, participated in many international seminars, and successfully completed several research projects funded by University Grants Commission (UGC) of Bangladesh, European Union (EU), Federation of Bangladesh Chambers of Commerce and Industry (FBCCI), and the University of Chittagong. His current research interests include general management, human resource management, and international business.

Ahmad Albattat is an Associate Professor at the Graduate School of Management, Management and Science University (MSU), Malaysia, and a Visiting Professor at Medan Academy of Tourism, Indonesia. He earned his PhD in Hospitality Management with a focus on disaster and emergency planning from Universiti Sains Malaysia. He has extensive experience in hospitality, including 17 years in the Jordanian industry. He has held academic positions at Ammon Applied University College in Jordan and MSU in Malaysia. His expertise includes hospitality management, events management, and disaster planning. He is a prolific researcher and active member of several international scientific and editorial boards, with numerous publications in refereed journals, conference proceedings, books, and book chapters.

Thi Tam Nhu Tai Cao currently a third-year student at the University of Economics Ho Chi Minh City in Commercial Business major. She is passionate about business and economics, as her work with her lecturer and also her extracurricular activities reflect that. Her research interest includes marketing and consumer behaviors.

Thi Thanh Truc Dau is a final-year student at the University of Economics Ho Chi Minh City, majoring in Commercial Business. Apart from studying, Dau is also involved in various small research projects that collaborate with lecturers. Dau’s interests are commercial, retail, and marketing.

Muna Fathmath holds a PhD in Business/Management with a focus on HRM from Management Science University in Malaysia. With over 18 years in the Maldives Civil Service, she currently serves as the Director General of the Maldives Media Council. She is the author of The Power of Optimistic Thinking to Transform Yourself and has published over nine papers in international Scopus journals. She is also a college lecturer, HR leader, trainer, and international keynote speaker. Her accolades include the Professional Women and Career Achievement Award 2022, the Women Excellence Award for Excellent Researcher of the Year 2022, and the Women Personality of the Year 2021. She was also recognized as one of the 10 inspiring women leaders of HR in the Maldives in 2020 and received the Asian HR Leadership Award “Women at Leadership Award” in 2019.

Daniil Ilyich Golubtsov is a PhD candidate at Al-Farabi Kazakh National University in Almaty, Kazakhstan. His research focuses mainly on economics, logistics, supply chain management, digital transformation of enterprises, project development, and sales.

Hanna Górska-Warsewicz is Associate Professor at Warsaw University of Life Sciences, in the Management Institute. Habilitated at the Faculty of Management, University of Warsaw, she specializes in the subject of brands, brand equity, and brand management in production, service, and commercial enterprises. She is the author or co-author of over 150 publications in this field, including 8 books.

Damian Kedziora works as Associate Professor at Software Engineering Unit of LUT University in Lahti, Finland. At LUT, he holds the title of Docent in Business Process Automation Software. His research focuses on low-code software, process automation, and commercial aspects of software business.

Joanna Kedziora holds over 10 years of experience at top international banking organizations. Her research interests focus on digital cultures and societies, as well as sustainability and impact of technology and artificial intelligence on modern organizing.

Paweł Kędziora completed his Doctoral degree in Legal Science at the University of Warmia and Mazury in Olsztyn, Poland. He is an Attorney-at-Law, as well as Lecturer at Kozminski University in Warsaw, Poland.

Mohammad Khaled Afzal is a Professor at the University of Chittagong, Bangladesh. He graduated with a degree in Management from the same university. He also holds a second postgraduate degree in Electronic Business Management from the International University of Japan and a PhD in Logistics from Inha University, South Korea. His research interests primarily focus on logistics and supply chain management, as well as human behavior at work.

Xuan Tai Mai is a Lecturer at the FPT University in Vietnam. His main research interests are marketing, e-commerce, social media, and consumer behavior. He has published in the International Journal of Information Management, International Journal of Tourism Policy, International Journal of Business Information Systems, and Journal of Systems and Information Technology.

Artur Modliński is Head of Center for Artificial Intelligence and Cyber-communication Research, working also in Research Labs in Portugal, Italy, and Latvia. Artur is interested in using technologies such as artificial intelligence, robotic process automation, and metaverse for business development.

Minh Anh Nguyen is a final-year student at the University of Economics Ho Chi Minh City, majoring in Commercial Business. With a dynamic personality and strong diplomatic skills, she is passionate about exploring global opportunities and broadening her horizons. Her research interests are commercial, retail, and marketing.

Thi Hong Thu Nguyen is a Lecturer at the School of International Business and Marketing, University of Economics Ho Chi Minh City. She has a PhD from the University of Quebec in Montreal, Canada. Her research has appeared in Journal of Education and Work, Journal of Asian Business and Economic Studies, International Journal of Knowledge Management Studies, International Journal of Education Economics and Development, and several international conference proceedings such as ACFAS, ACBES, and SALT.

Trang Nguyen is currently working as a Lecturer at the School of International Business and Marketing, University of Economics Ho Chi Minh City, Vietnam. She received her Doctoral degree from the Institute of International Management, College of Management, National Cheng Kung University, Taiwan. Her studies have appeared in Information and Management, Computers in Human Behavior, Internet Research, Journal of Electronic Commerce Research, Journal of Internet Commerce, Online Information Review, International Journal of Business Information Systems, Journal of Systems and Information Technology, and several international conference proceedings.

San Nguyen-Ngoc got his Master’s degree from French-Vietnamese Center for Management Education. He is working at the Thornton Tomassetti Vietnam. Her research interest includes green consumption and circular economy.

Zeynep Özsoy built her academic career in organization studies for more than 25 years. She studied business administration at Ankara University and sociology at Middle East Technical University. She is currently the acting Dean of Business School at Altınbaş University. The areas she is particularly interested in and has written about include corporate governance practices of Turkish-listed companies, boards of directors, gender diversity, and alternative organizations. She is a member of European Group of Organisation Studies, Community Economics Research Network, and The International Centre of Research and Information on the Public, Social and Cooperative Economy.

Rysty Bozmanaevna Sartova is a candidate of economic sciences and Associate Professor at Al-Farabi Kazakh National University in Almaty, Kazakhstan. Her field of research is economics, management, marketing, and the logistics industry.

Mustafa Şenyücel is an Assistant Professor at the Business Administration Faculty of Haliç University. He studied Computer Engineering at Bahçeşehir University, mastered Engineering and Technology Management at Boğaziçi University, and completed his PhD at İstanbul Bilgi University. His area of work includes institutional pluralism and organizational field research of social issues as well as diversity management and inclusion practices at workplaces. He is a member of European Group of Organisation Studies.

Huynh Quang Canh Trinh (MSc) is a Lecturer in Logistics and Supply Chain Management at the School of International Business – Marketing, University of Economics Ho Chi Minh City (UEH). Before being a member of UEH, he has 10 years of experience in logistics, transport, and supply chain industries in Europe, and is also a member of the Vietnam Logistics Training Network, and Vietnam Association for Logistics Manpower Development. In MSc, he teaches international logistics, supply chain and operations management, and ERP. He holds a Master’s degree in Logistics and Transport Management from ENOES EST Paris, France; a Master’s degree in Procurement from INSEEC Paris, France; and a Master’s degree in Management from Université Aix-Marseille, France.

Trinh Thuy Anh Vo is a third-year marketing student at the School of International Business, College of Business, University of Economics Ho Chi Minh City, Vietnam. She is dedicated to advancing her knowledge and skills in international business and marketing. As she progresses through her program, she is likely involved in various initiatives and projects aimed at understanding consumer behavior, brand management, and organizational marketing in the global market, particularly focusing on platforms like TikTok and Facebook, and developing effective marketing strategies.

In this era of dynamic transformations in the workplace, the book Future Workscapes: Strategic Insights and Innovations in Human Resources and Organizational Development is a timely exploration of significant changes, offering valuable insights into the future of work. This book is a collaborative endeavor, drawing upon the expertise of scholars and practitioners from diverse backgrounds and geographical regions. It is organized into two main sections, each meticulously crafted to address critical aspects of the evolving work environment, human resource strategies, and organizational development.

The first section delves into the changing landscape of work, examining the impact of technological innovations, such as artificial intelligence and automation, on job roles and organizational structures. It also explores the implications of remote work and the gig economy, highlighting the need for adaptable and resilient workforce strategies. The second section focuses on human resource strategies, offering insights into effective talent management, employee engagement, and leadership development in the context of a rapidly changing workplace. It emphasizes the importance of fostering a culture of continuous learning and development to ensure that organizations remain competitive and employees are equipped with the skills needed for future challenges.

Future Workscapes is a guide for navigating the complexities of the modern work environment. It provides a comprehensive framework for understanding and responding to the multifaceted challenges and opportunities that lie ahead. Whether you are a human resources professional, an organizational leader, or a scholar in the field, this book offers invaluable perspectives and practical strategies for shaping the future of work. I highly acknowledge the authors for their invaluable contribution to the field of management and organizational studies.

Prof. Dr Fatih Çetin

Baskent University

Over the past decade, the world has witnessed unprecedented changes in the way we work, communicate, and interact within organizations. The advent of new technologies, coupled with shifting demographic patterns and global interconnectedness, has created both opportunities and challenges for organizations worldwide. Future Workscapes: Strategic Insights and Innovations in Human Resources and Organizational Development addresses these critical issues with a depth and breadth that is both insightful and actionable.

As a long-time practitioner in the field of organizational development, I have witnessed the rapid evolution of workplace dynamics. This book, expertly edited by Joanna Paliszkiewicz, Demet Varoğlu, and Olena Kulykovets, captures the essence of these changes through a series of well-researched and thought-provoking chapters. It provides a comprehensive overview of current trends and future directions in work environments, human resources (HR) strategies, and organizational structures.

The contributions in this book reflect a wide range of geographical and cultural perspectives, from the role of artificial intelligence in automation in Poland to the influence of digital transformation on logistics in Kazakhstan and from consumer behavior in Vietnam to strategic management theories in Turkey. This diversity not only enriches the content but also underlines the global nature of the challenges and solutions in the field of human resources.

I am confident that Future Workscapes will be a valuable resource for academics, business leaders, HR professionals, and policymakers. It provides a roadmap for navigating the complexities of the modern workplace and ensuring that organizations can thrive and adapt in the face of change. I commend the editors and contributors for their insightful contributions. I am honored to provide this foreword to a book that promises to be a cornerstone in the field of HR and organizational development.

Associate Professor, Dr Ireneusz Dąbrowski

SGH Warsaw School of Economics

In today’s rapidly evolving world, the landscape of work is undergoing profound transformations. Technological advancements, shifts in societal norms, and globalization are redefining the way we approach human resources and organizational development. Future Workscapes: Strategic Insights and Innovations in Human Resources and Organizational Development is a comprehensive exploration of these dynamic changes, providing valuable insights into the future of work.

This book is a collaborative effort, bringing together the expertise of scholars and practitioners from diverse backgrounds and geographical regions. The contributions are organized into two main sections, each addressing critical aspects of the evolving work environment, human resource strategies, and organizational development.

The first section, “The Evolution of Work Environment,” delves into the transformative impact of technology on workspaces and practices. Through diverse case studies and research, we explore the perception of autonomous machines, the rise of digital platforms in transportation, and the role of solidarity-based cooperatives in fostering inclusive workspaces. This section sets the stage for understanding how digital transformation and automation are reshaping traditional work environments.

The second section, “Human Resource Strategies and Organizational Development,” focuses on the strategic aspects of managing human resources in this evolving landscape. We examine the intricacies of recruitment and selection practices, employee brand equity, and the alignment of strategic policies with organizational goals. This section also highlights the importance of understanding consumer behavior and networking site engagement in the digital age, providing valuable insights for practitioners and scholars alike.

As editors, we are privileged to present this collection of thought-provoking studies and innovative ideas. We believe that the insights and strategies discussed in this book will be invaluable for academics, practitioners, and students alike. By understanding and anticipating the future of work, we can better navigate the challenges and opportunities that lie ahead.

We extend our gratitude to all the contributors for their dedication and hard work. We hope that Future Workscapes will inspire new thinking and foster a deeper understanding of the strategic insights and innovations shaping the future of human resources and organizational development.

Joanna Paliszkiewicz, Demet Varoğlu and Olena Kulykovets

Editors