Chapter 2: A Roadmap to Build Tourism Coopetition: Oneway to Coopetitiveness

The chapter constitutes a conceptual paper aimed at furnishing a roadmap for the implementation of a coopetition strategy within tourism destinations. This endeavour was prompted by numerous inquiries from industry practitioners seeking guidance on integrating coopetition into their operations. The roadmap delineates six sequential steps for establishing a robust coopetition network, complemented by a toolkit designed to oversee the implementation process and its ensuing outcomes. Key components of this toolkit include the Coopetition Value Proposition, Coopetition Players Mapping and the Coopetition Toolbox, each serving as indispensable resources for navigating the intricacies of coopetition strategy in the tourism sector. In amalgamating theoretical insights with practical applications, our approach not only deepens comprehension of coopetition within the context of strategic management but also equips stakeholders with the requisite tools to harness coopetition's potential for generating social, economic and environmental value. Furthermore, our methodology transcends the boundaries of the tourism industry, offering a versatile framework adaptable to diverse sectors. Through this concerted effort, we endeavour to facilitate the transition of tourism destinations towards the coopetitiveness paradigm, wherein collaboration and competition intertwine to propel sustainable growth and innovation. Ultimately, our chapter serves as a guiding beacon for tourism stakeholders, offering a structured pathway towards embracing coopetition as a cornerstone of strategic management, thus fostering prosperity and resilience amidst evolving market dynamics.