Book cover for The New Generation Z in Asia: Dynamics, Differences, Digitalisation
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The New Generation Z in Asia: Dynamics, Differences, Digitalisation
Edited by
Elodie Gentina
Elodie Gentina
IESEG School of Management, France
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Emma Parry
Emma Parry
Cranfield School of Management, United Kingdom
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Author and Other Information
Emerald Publishing Limited
DOI:
https://doi.org/10.1108/9781800432208
ISBN electronic:
978-1-80043-220-8
ISBN print:
978-1-80043-221-5
Publication date:
2020
Book Chapter

Chapter 13: Generation Z in Asia: Patterns and Predictions

By
Emma Parry
Emma Parry
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Author and Other Information
Emma Parry
Copyright © 2020 Emerald Publishing Limited
2020
Emerald Publishing Limited
Licensed reuse rights only
Doi:
https://doi.org/10.1108/978-1-80043-220-820201021
  • Published:
    2020
Copyright © 2020 Emerald Publishing Limited
2020
Emerald Publishing Limited
Licensed reuse rights only

Abstract

This chapter draws the book ‘Generation Z in Asia’ to a close. It first considers the value of the notion of generations before explaining the contribution of this text. The chapter then reflects on the trends that appear to be common across Asian counties while recognising the differences between them. Finally, the chapter questions whether the positive outlook for Generation Z in Asia will continue into the future.

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