Chapter 12: Implementing Technology in Halal Tourism for Sustainability

Halal tourism is a growing market in worldwide and that attracts the attention of many researchers and practitioners. Since the tourism industry and demand for it are rapidly changing and evolving, one must monitor the changes closely to adopt it. Especially, technology is evolving day by day faster and faster, and new challenges and opportunities also come with it. Perhaps, the speed of technological developments became crucial now more than ever. VR (virtual reality) and AR (augmented reality) technologies are almost seen as daily, and AI (artificial intelligence) began to take place in routines of anyone. New developments like blockchain and internet of things also become popular and get into the radar zone of many researchers. This chapter aims to both investigate and offer challenges and opportunities of implementing technology in halal tourism for sustainability. To achieve that, authors focused on current and up-to-date literature to enlighten fast development of technology and nature of halal tourism to combine them as a multi-disciplinary field with solid outcomes for readers and other researchers.